Brief Introduction to Global SEO and Local SEO

by Rajeev Gaur Digital Marketing Expert

When it comes to online marketing, everyone wants to have an attractive website that not only complements their website but also gets the attention of their targeted customers. One way of doing that is to get your website on the top of your Search engine ranking page. The whole process of doing that is called SEO.

While promoting the business in a local location or local audience through SEO is called Local SEO, marketing the same product in other countries or international audience is known as International SEO.

Although Local SEO or Global SEO are pretty much similar, but there are few differences between them.

What is Global SEO?

Global search engine optimization is the best kind of SEO to use if you are trying to market your services or corresponding to a worldwide target audience. When you use global SEO tactics for something like “Best SEO Company in India,” your SEO strategies are going to be shown not only in Delhi but also in other countries like America, England, Australia or any other country you are targeting. Through Global SEO, you not only get more international exposure for your brand but also get more international customers.

What is Local SEO?

Local SEO is the better option for the small or big businesses that have their targeted location in a local concentrated city or region. Industries that benefit from Local SEO are medical industry, restaurant, car repairing, retail stores or any other local based business. Let’s say your targeted keyword is Top SEO Company in Delhi, if you use the Local SEO practise, the chances of your website ranking on top for your targeted keywords increases significantly which boosts their online presence and exposure to local Internet users who are actively searching for something related to their trade.

Conclusion

It is far more difficult to get desired result through Global SEO as the competition for the keywords are very high as almost company related to your industry is trying to rank on that. While it is very good to sell your product in worldwide, it is very much possible that you might be setting yourself up for failure on a local basis if you only go for the global market. Carefully decide your strategy before beginning a global SEO campaign.

Someone who offers local services would benefit much more efficiently from a local SEO campaign, which will offer more relevant search results and customers to a target market which can eventually turn out to be beneficial for your company.