4 Brand awareness Tips for small businesses

by Rishab Malik Digital Marketer

Introduction

For small businesses is hard to do digital brand awareness without any knowledge. They can make pages and groups on social media, google my business listing which can make your presence online but not completely what it needs actually. you have to use social media & google ads strictly.

Hearing about ads you think it costs a huge amount but it's your misunderstanding. your amount can be divided into ad parts like you don't only pay for search ads. Display ads are a major part of creating brand awareness. Apart from ads, you can do organic activities with your websites and it gives you better results.

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4 tips for Creating Brand Awareness

Use social media platforms
Google & social media ads
Online business directories
Creative & branded Packaging

Use social media platforms

Boost your page engagement with the help of using social media tools like Facebook, Instagram, Twitter, Pinterest, Linkedin, Snapchat. You can post latest updates, polls, quizzes, Infographics, videos, customers feedback videos, promotional Offers using these platforms to creating awareness and making your brand viral among all social media platforms. When people really see your creative movements in social media, they really love to engage with it if your content really creative or catchy because if your content is not enough creative then people lose interest in your content.

Google & social media ads

Ads sound good just you have to identify what option can make your brand more viral. In, Starting Not just focus only on sale campaign goals. For creating awareness you main focus only on three types of goals in google ads website traffic, product & brand consideration, Brand awareness & reach. Three of them can use as brand awareness. In the minimum budget, you can do it very smoothly. Same things you can do on social media platforms. Every platform has different goal campaigns only you have identified whether it is useful for your brand awareness or not.

Online Business directories

It is a very useful option to make your brand noticed on the internet. There are many Business directories where you can put your business details among all kinds of updates regarding your business. These websites' DR/DA is quite high as compare to other websites. So, it's a beautiful reason to upload your details on these websites. you got surely the backlink which ranks you higher on google search result pages.

Creative & branded Packaging

Whatever is the product, when it reaches the customer, the customer is excited to open it. Before opening the package you can grab the attention of the customer to its packaging style or way. Customer will also love the packaging more than the product sometimes it happens. They will remember your packaging style whether they shopping from you or not.

Conclusion

When you are running brand awareness don't promise wrong commitments because it will let down your brand image and negative feedback is not good for the newly launched brands. So, be careful about what you commit to the customers or what they really get.