Bitcoin traffic to the lottery!

Сrypto ad marketplace

We supply blockchain businesses with the most relevant crypto audience

Although a chance of winning a lottery is understood by many to be exceedingly remote, people do play it and play it often, especially when the organisation behind the lottery is trusted. At the same time, we, at Bitmedia, understand that in order for a crypto ad campaign to turn into a success, we must look deep into what moves people to click and engage. Therefore, trust became our main SPV and just like a magnet, started to attract the right people to the right source, the Fairmillions.com platform, our partner for this campaign. This case study will unfold the steps we made to create an effective ad campaign that provided results, similar to the Bitcoin price growth graph as of 2014 (minus the dips).

Building a bitcoin ad campaign that turns 200,000 impressions into 2000 clicks and 230 new and active player

The Bitcoin Ad Campaign Task

Back in 2019, the team behind Fairmillions.com was looking for exposure that would add traction to their both instant and scheduled online crypto lotteries. Taking into account that their lottery gaming is primarily based on crypto and runs on blockchain it was clear from day one that the main target audiences must be savvy in the given fields or at least have a general understanding of what crypto is all about. We believe that this is why they chose Bitmedia as the main promotion partner and of course we were happy to help.

The target was to get new players onto the platform and hence we came up with a tailored solution that you too can use whilst setting up your bitcoin ad campaign. But before we begin, it is important to outline that however basic ‘attracting new players’ may appear, in reality it is quite a task to tackle, since a new player is one who has never visited your platform, let alone heard of it!

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