Best Ways To Increase Sales For Business

by Buana Sari Digital Marketer

“How to increase sales for your business” is the question that torments most global businesses. Sales is treated as the key driver of revenue growth by the entire business fraternity. It is the chief source of new ventures and expenses. They hugely rely on sales to support a healthy cash flow. Studies have shown that successful selling is directly or indirectly dependent on appropriate marketing strategies.

Sales figures plummeted due to the onset of the pandemic in the last few years however innovators didn’t stop. They survived by streamlining their marketing strategies. They adopted breakthrough marketing technologies to enhance their marketing-mix. New technologies like moLotus have transformed and reimagined their sales processes adding to the lead generation, new customer acquisition, sales volume and bottom-lines.

It is the right marketing strategy backed by the right direct marketing tool that contributes towards more selling. Here are some of the best ways to increase sales for businesses:

1. Emphasizing on New Customer Acquisition

To generate more sales a solid customer acquisition strategy is imperative. A massive customer base means more selling opportunities. However, for most businesses the rising cost of new customer acquisition could be a big hurdle ultimately affecting their sales performance. Therefore, they should look for creative and cost-effective ways for customer acquisition. This will have a favorable impact on selling.

There are many marketing tools like HubSpot, GetResponse, Marketo, etc. offering commendable customer acquisition services. They are designed to help businesses to get new customers. Keeping in view the huge number of marketing platforms, experts recommend sticking to trusted channels like moLotus. The mobile marketing platform offers some of the most innovative and cost-effective customer acquisition campaigns driving sales volume for businesses.

2. Transforming Lead Generation & Conversions

There is no doubt about the fact that more leads imply more conversions and more sales. In the past, most brands were unsuccessful in getting the right quantity and quality of leads. In depth analysis of the issue points out the lack of performance-oriented tools for the purpose. They have been relying on email marketing tools like Mailchimp and social media platforms like Facebook for lead generation with insufficient and poor-quality leads. The scenario is fast changing. Now brands have the opportunity to get more sales via performance-oriented lead generation tools like moLotus for generating and converting leads into sales.

moLotus is a performance-oriented mobile lead generation platform. It not only is generating more leads but also converting it into sales. moLotus equips marketers with unique mobile video lead generation campaigns. These campaigns are completely spam-free and quickly prompt prospective customers to not only share their contact details but also buy a product or service instantly. This clearly means more sales revenue for businesses. The lead generation campaigns use multimedia formats which instantly attract the attention of prospective customers. It also has multiple customer response options that add more contextual value, resulting in more leads and conversions.

3. Enhancing Brand Awareness Campaigns

Brand awareness marks the starting point of the sales funnel. Brand awareness campaigns go a long way in contributing towards sales revenue generation. Therefore, it would be apt for businesses to design more innovative awareness campaigns to secure the attention of busy and distracted customers. moLotus, Hubspot, Facebook, Instagram, Wistia, are some top-of-the-chart branding tools extensively used by marketers to generate brand awareness. They positively impact branding efforts, consumer perception, and revenue.

Recent surveys have revealed that unique awareness campaigns created via moLotus have helped brands to showcase products in the best possible ways. The interesting thing about moLotus ads is that they get delivered to the messaging inbox of customers with brand name mentioned ensuring high brand visibility and exposure along with video messages. Marketers are of the opinion that moLotus brand awareness campaigns are the best bet for businesses striving for more customer attention leading to bumper sales and profits.

4. Increasing Customer Loyalty & Retention

Existing loyal customers are most likely to buy products and services from brands as compared to new customers. Therefore, businesses should focus on building a loyal customer base that is overwhelmingly more profitable. Loyalty programs are effective at encouraging customer loyalty and add to sales revenue generation.

Businesses should explore various tools offering loyalty and reward campaigns like Yotpo, moLotus, Womply, RepeatRewards,Tango Card, etc. The moLotus technology has completely transformed the loyalty marketing space. Using moLotus brands can create and deliver personalized campaigns for special occasions like birthdays, anniversaries, reminders and festivals. These are custom-branded showcasing names, greetings, interaction options, and giveaways for each customer. moLotus campaigns enhance loyalty aiming at maximizing sales. Also, moLotus mobile loyalty cards have proved to be quite effective for brands in creating loyal customer base. Unlike any other digital loyalty cards or apps, they are easy to use, safe and customer-friendly encouraging customers to buy more.

5. Sales Process Automation

Traditional sales processes involve repetitive and manual tasks. Sales automation allows brands and their sales team to focus more on closing sales and getting paid. Therefore they are fast automating and transforming their processes improving efficiency, lowering costs and enhancing sales. For sales automation most brands now have tools and technologies like moLotus, Prospect.io, HubSpot, Pega Sales Automation, Growbots, etc. Experts suggest adoption of breakthrough technologies like moLotus that can automate and transform sales processes end-to-end. The unique mobile automation capabilities of moLotus are transforming the entire customer-related process right from lead generation, outbound calls, and more leading to more sales. With sales process transformation customers need not attend long sales calls from pushy sales professionals. Purchasing products and services has never been so convenient for customers. They can simply purchase by replying to automated mobile messages. moLotus sales automation include unique features like automated customer follow-ups, mobile onboarding of new sales representatives, training sales force and more.

6. Upselling & Cross-selling More

Upselling and Cross-selling are great practices to encourage existing customers to buy more. Both strategies are highly effective in generating repeat purchases, retaining existing customers and increasing sales revenues. However, businesses find it difficult to implement these strategies. Moreover, most businesses are not fundamentally clear about how to increase sales with existing customers using tools and technologies.

Tools like moLotus, Leadfeeder, HubSpot, Omniconvert, etc. are helping businesses to upsell and cross-sell more. A new-age platform like moLotus offers unique mobile-based upselling and cross selling campaigns. It utilizes customer data by providing them personalized offers and add-on deals. moLotus campaigns have proven to increase average order value and boost purchase volume. moLotus upsell and cross-sell campaigns brands have sold more during these uncertain times.

7. Sales Territory Expansion

Expansion of sales territories lead to better customer coverage and increased sales. Marketing campaigns directed towards territory expansion lead to an increase in reach, scalability and better sales. The marketing landscape is full of tools promising more selling opportunities through territory expansion. Social media platforms like Facebook offer campaigns with market expansion as a goal.

There are superior technologies like moLotus that assist businesses in increasing sales territories and sales. Here it will be apt to point out the globally scalability feature of moLotus campaigns via which brands can target millions of customers spread across the globe instantly. moLotus campaigns are customized according to language, interests, demography, etc. leading to more sales. The automated moLotus messages reach massive customer databases directly, landing into their inbox irrespective of phone type or model without the requirement of any kind of app or data plans.

8. Leveraging Rich Media

Rich media formats used by advertising platforms have been quite successful in engaging customers and getting more sales. Research shows that customers interacting via rich media ads are more likely to remember the brand and ultimately buy from it. Therefore, brands should use tools like moLotus, Facebook, AdSpruce, AdColony, Hubspot etc. offering rich media formats for advertising. Brands are using moLotus powered rich media formats including video, greeting, brochure, slideshow and showcase to enhance brand story-telling. Further they can add voice-over, product pictures, music, etc. to make the storyboards more attractive, cost-effective and interactive.

Marketing experts recommend leveraging moLotus HQ videos that are upto 40 sec long at the various stages of the sales funnel to guide customers through the intended sales process. For example, brands can easily design distinct video advertisements targeting different stages of the sales journey including awareness stage, education & consideration stage and conversion stage. All these add-up to more sales revenues in due course of time.

9. Enhancing Brand-Customer Interaction

Customers respond better with brands that interact contextually with them. Better brand-customer interaction increases sales volume. Brands should therefore intrigue and interact more with customers to engage them and drive more sales. If current trends are to be believed, more brands are utilizing advertising platforms like moLotus to create interactive and engaging campaigns with easy customer response options like USSD, SMS, Callback, URL Click, and more. Customers can not only respond better to brand offers but also sort out their queries ensuring instant sales closures.

10. Tracking & Monitoring Sales Performance

Sales teams are assigned with big sales targets. Constant monitoring of sales performance is crucial to ensure achieving these sales targets. Recently brands have started relying on marketing analytics of moLotus, Salesflare, Zoho, Power BI, etc. to track, monitor and adjust campaigns based on the insights gathered and ultimately boosting sales performance. moLotus mobile video advertising platform happens to be the top choice of brands offering robust real-time campaign tracking, reporting and big data analytics. Real-time analytics help them to enhance sales performance, optimizing campaigns effectively, and finally earning more ROI.

Conclusion

Increasing sales in this digital era requires the selection and use of the right set of tools and technologies. Businesses can not avoid using digital marketing platforms like moLotus, HubSpot, Facebook for running multiple sales-oriented campaigns. These have empowered businesses to sell products and services to a wider range of customers globally by spreading awareness, encouraging loyalty, maximizing customer lifetime value and finally boosting revenues.