Best Tools for Marketing in 2021

by Vihar Naik SEO Executive

Software tools have quickly become a part of every digital marketer’s life. From search engine optimization to social media and email marketing, there are plenty of tools for everything.

In fact, the number of options available in the market at times is overwhelming for many marketers. But don’t worry, in this article, we will discuss the 11 best tools for marketers of all shapes and sizes. It doesn’t matter if you are just starting or have years of experience in the marketing field or you are working remotely on a permanent basis, this list has you covered.

Best Marketing Tools

1) Taximail (Email Marketing and Automation)

Email marketing is the most cost-effective marketing strategy out there. When done right, you can earn $42 for every $1 spent on email marketing. Apart from the plan, you also need a great tool.

Taximail is one of the best email marketing and automation platforms out there. It allows you to design professional-looking, compelling emails quickly with its drag-and-drop editor.

You can even create trigger-based marketing campaigns to send emails to your website visitors based on the action they take on your site.

2) Aeroleads (Email Finder)

In B2B email marketing, the biggest challenge for marketers is to find legitimate professional emails. However, with Email Finder, you can any email address in just a few clicks.

All you need to do is install the Aeroleads Email Finder extension to your browser. You can then easily find business emails from different professional websites. You can even obtain email addresses in bulk for your campaigns.

3) SEMRush (Search Engine Optimization)

SEMRush is one of the leading marketing tools out there. It can help you boost your rankings on the search engine results page.

With SEMRush, you can:

Find best performing keywords for your website.
Conduct an SEO audit to find potential problems and opportunities in your website.
Track your SERP positions daily.
Analyze your and your competitor’s backlink profile.
Measure your website’s performance in search engines.

4) Codeless (SEO Content Writing)

Content writing has become an integral part of every digital marketing strategy. However, 90% of web pages get 0 traffic from search engines. That’s where Codeless can help.

Codeless helps you create a target-specific SEO content strategy by identifying the best opportunities for you using its AI-powered software. It also has an expert team of writers and graphic designers who can help you produce high-quality SEO-optimized content.

5) Unbounce (Website Testing Tool)

Unbounce is a landing page building platform that helps you create custom web pages without coding. Trusted by more than 15,000+ brands, Unbounce pairs your landing page with AI insights to create the highest-converting campaigns possible.

Another benefit of Unbounce is that it automatically routes visitors to the landing page variant where they are most likely to convert via its Smart Traffic. Besides, its insights feature provides actionable recommendations for where you should be focusing your efforts.

6) Sprout Social (Social Media Marketing)

Social media marketing has become a must for every business looking to earn a name in their industry. Social media not only helps attract customers but also helps build trust with potential customers.

Sprout Social helps understand and reach your audience, engage with your community, and publish posts. It boasts features like social media listening, powerful analytics, and schedule content.

7) AdEspresso (Pay-Per-Click Ads)

Paid ads help reach your potential customers quickly and generate a higher ROI. With AdEspresso, you can easily create and manage your ad campaigns across multiple channels, including Facebook, Instagram, and Google.

With AdEspresso, you can optimize your Facebook campaigns automatically by creating custom rules. For instance, you can set the tool to examine the CPA of all the ads within your campaign, pause the under-performing ads and allocate more budget to the high-performing ones.

AdEspresso also helps analyze your ad campaigns and provides actionable insights to improve your ROI over time.

8) AdRoll (Retargeting)

AdRoll enables you to remind your previous website visitors of your products. AdRoll provides you access to over 500 ad exchanges, including social networks, allowing you to reach prospects where they are.

AdRoll makes it easier for you to identify your audiences and target them with the right experiences. With its audience insights, you can analyze your performance and improve it over time.

9) Canva (Image Creation Tool)

To promote your business on social networks like Instagram and Pinterest, you need high-quality images. And, what’s better than creating images that reflect your brand value? Canva helps you do exactly that.

From Facebook posts to Instagram Story and LinkedIn banner, Canva helps you create images for every platform. It also has tons of templates that you can just edit and make yours. Sounds easy, right?

10) Kissmetrics (Website Analytics Tool)

Kissmetrics is a website analytics tool that provides in-depth insights into your website’s performance. Kissmetrics allows you to track your site visitors throughout their customer journey and provides reports on each major part of the sales funnel.

Even when a visitor uses multiple devices and browsers, Kissmetrics connects their data to a single person. You can even check A/B test performance, revenue each channel generates and see how customer behavior changes over time.

11) lumeer.io (Project Management Tool)

lumeer.io is a project management tool for small and medium businesses, find it and start using it in under five minutes. From the lumeer dashboard you can see all your working projects, its deadline, and track your progress with reports, as well as all tasks and company news.

lumeer gives you total visibility over your company information. Everything you need to organize successful business events can be found at lumeer.io.

Bonus-1:

If you are into video marketing, check out the list of best webinar software for 2021. The list contains webinar software for businesses of all sizes.
If you are a student and want to expand your business then first Start doing Marketing on Facebook.

Bonus-2:

Here are some Mistakes to avoid while doing SMS Marketing or Email Marketing.

Final Thoughts

Marketing tools help you save time, automate tedious tasks, track, and improve your performance. The tools mentioned above cover all the aspects of digital marketing, enabling you to create a full-fledged marketing strategy.

Did we miss any great marketing tool? Are there other tools that you use in your organization? Let us know in the comments.