Best Practices Every SEO Company Should Follow

by Isabel Blamey Professional writer

Are you aware of the guide Google has introduced for you? This guide explains some factors that may improve the search engine ranking of an online business. Go through this article to learn in detail.

Google knows what we want. To ease the task of search engine optimisation, Google has published a brief guide including best practices for the websites that offer breaking news coverage. This guide highlights the tools that new publishers can use to create a data-driven and exciting experience for the readers. In this article, we are going to discuss some vital aspects Google has pointed in its guide that every SEO company in Australia should follow sincerely.

Article Structured Data

Google insists on the addition of article structured data to AMP pages because it makes certain pages able to enhance their appearance in Search Engine Ranking Pages. You might be eager to learn the enhanced features. Such features include:

• Placement in the top store carousel

• Placement in the host carousel

• Article rendering as a visual story

Also, Google emphasises that AMP article markup should be tested and validated using the rich results test tool. You need to enter your page URL or a code snippet, and the Rich Result Test. It will show the AMP articles which were found on the page and other rich result types. You are able to save the test history and share the test result.

Google also wants online businesses to provide a publication date so that the searchers can easily find how recent the coverage is. That’s why every SEO services company should pay attention to article structured data.

Mark up Live Streams

Sites that provide live streaming video while an event eligible for “Live” badge is going on in search results by marking the video up with BroadcastEvent structured data. Google also suggests you using the indexing the API for optimal crawling and indexing. Google has stated that:

“We strongly recommend that you use the indexing API to ensure that your live-streaming video content gets crawled and indexed in a timely way. The indexing API enables the site owners to directly notify Google when certain types of pages are added or removed. This allows Google to schedule pages for a fresh crawl, which can lead to more relevant user traffic as your content is updated”

Update Google AMP Cache

Some sites may impose an update to the Google AMP cache by sending an update request. It is useful only when the pages are changing in response to a live news event.

Use News-Related Components for AMP

Google suggests using the following news-related AMP components, such as:

: it is important to add live content to the article and update it based on a source document.

: You should run your own JavaScript inside the SMP pages. It implies that anything you are publishing on your desktop or non-AMP mobile pages, you are able to bring over to AMP. This way, you are enabled to create engaging news pages like election coverage maps, live graphs, polls, etc. Since this is a new feature, the AMP team is actively soliciting feedback on it.

Bottom Line

These are the vital aspects that Google has highlighted in its guide. By following this useful guide, you will be able to improve the organic performance of your website. If you are outsourcing an SEO company in Australia, make sure the company is adept with these important aspects suggested by Google.

Author Bio

Iain Campbell is an experienced digital marketing manager who often pens down blogs on online marketing. He is currently associated with a renowned SEO services company in Australia. Most of his blogs deal with different online marketing strategies in including SEO, PPC, SMO, SMM, etc.