Best PR Companies in India in 2021

by niraj kumar Founder and Ceo

At a strategic level, it is one of the main pillars on which any brand or company must be supported. A public relations agency is in charge of establishing links between brands and their potential consumers, as well as strengthening and enhancing their image.

If we had to define in a single sentence the role of public relations in any organization, we could encompass it as the body in charge of coordinating all actions at the communication level of a company in order to achieve the proposed objectives.

Finding the best P.R company is hard so we curated a list of the top 10 P.R companies in India in 2021

What are the different types of Companies?

Media agency.– Buying advertising space and preparing guidelines are some of the main tasks of these Companies. They function as intermediaries between a company that wants to have advertising and the media that have the capacity to provide it.

For example, seconds are bought on television, whether for a commercial, an interview, or an infomercial. Likewise, space is requested in the physical written press, by purchasing a full, half, or quarter page to place the desired advertisement.

On the Internet it works in a similar way, although it is highly evolved since there are different purchasing models; per click, impression, visit, and even per conversion, depending on the agreement reached.

Advertising agency.- This type of agency tends to be more complete and covers a greater number of tasks and channels for advertising. It is characterized by having a multifunctional team, made up of experts in content, creation, art, programming, and design, among other profiles.

This allows you to expand your client portfolio, although sometimes they are forced to specialize and subdivide themselves into small Companies: a media one, a digital one, etc.

Digital agency.– It arises from the hand of new technologies, especially with the increase in people who use the Internet and access social networks. The advertising they produce is focused on the digital world, however, this does not mean that their activities are limited, on the contrary.

They work on the realization of a simple tweet or a banner, up to a Digital Marketing campaign, and the development of a website. Designers and programmers have the most important roles, and form a vital team, due to the high demand in making web pages.

Communications agency. Their work focuses on the image of a business, organization, website, or physical customer. That is, advice and consulting for the development of a brand are the topics that dominate with greater ease. This type of agency is ideal for events, institutions, business companies, or political figures.

This is where public relations come in, requiring talent to strengthen relationships with people: clients, public opinion, and partners. His tasks include dealing with the media, ensuring adequate dissemination in them, creating newsletters and communications.

Content agency. The growing demand for unique, original, and high-quality content has benefited the emergence of content Companies. A clear example is Posted in, which connects copywriters with clients who want to feed their blog, campaign, or website.

These types of companies are familiar with the necessary requirements to stand out from the competition, that is, to comply with the correct insertion of keywords, SEO rules, and originality. The knowledge of organic positioning is one of their most common weapons since they achieve greater digital reach from the correct planning of the contents.

Inbound Marketing Agency. An Inbound Marketing agency was born with the appearance of the so-called “intelligent clients”, those who prefer non-intrusive and repetitive advertising. To do this, these types of Companies work to generate purposeful and useful content that serves to attract the public to the brand as they advance in their purchasing process.