Best Marketing Strategies for Startups to Succeed

by Buana Sari Digital Marketer

Marketing is the core of all businesses and startups are no exception to this fact. Unless potential customers know about a budding startup and its offerings, they probably would be hesitant to buy them. Startup marketing is different in different industries. None are more hungry for growth than startups irrespective of the industry they are operating in.

Startup challenges are numerous. They have got a ton of tasks to perform with limited resources in hand. In 2022, startups increasingly accept the fact that there are speed bumps on their road to growth. Almost all startups are concerned about growing inflation according to the Quickbooks Small Business Insights survey.

High inflation is escalating production and overhead costs for startups already struggling with resource crunch, potentially making it harder for them to acquire new customers and retain existing ones. There are several other factors such as slowing market demand, evolving buyer perception, changing investor priorities and so on which are posing serious challenges to startups across the globe.

However, research from Angel Investment Network shows that startups feel increasingly confident about their prospects despite the challenges. Most startups are busy formulating marketing plans to boost the visibility of their startup ventures, building a digital marketing presence via aggressive mobile promotions.

Mobile technology is now a not-so-secret tool that startups are using with great success. It is assisting the prudent startups hitting the right set of customers for them with the right campaigns achieving desired marketing goals. Further, the campaigns can be managed, scaled, and secured in a better way. Startups must ensure that their mobile marketing technology platforms are compatible with their business goals and meet the specific needs of their customers. In this sense, the right mobile technology can be a win-win partner for them.

All successful startups have registered phenomenal growth using the below marketing strategies:

1. Quick Brand Exposure

While starting a new venture, it is vital for startups to introduce themselves to potential customers. They need to convey to customers who they are, what they do, and what sets them apart from others. Brand awareness campaigns usually revolve around getting customers to recognize their brand name, logo, or products & services.

This process of brand awareness or exposure often gets long for several startups resulting in losses in terms of revenue opportunities. Most startups struggle to grow due the recent changes in the customer’s buying journey which has made brand awareness campaigns more complicated and confusing. Research shows that many startups often are not focused on carrying out brand awareness drives which form the first stepping stone for startup revenue generation.

Startups can create better awareness campaigns using innovative tools like moLotus, Facebook, Google, Adroll, Taboola, and more. Experts say that moLotus has proved to be superior in creating a compelling brand identity quickly via usage of attractive rich media content offering instant customer response. The campaigns reach millions of customers in a few seconds and the messages remain in the mobile inboxes until manually deleted. Startups can easily track and quantify moLotus brand awareness campaigns, understand what works towards brand visibility.

2. Low Cost Customer Acquisition

Startups are often challenged by the high cost of acquiring new customers. Escalating acquisition costs have resulted in major financial losses for startup brands across the world.

Startup brands have diverse customer acquisition goals like getting new sign ups, converting the new signups to become active consumers, etc. Reaching these goals entails huge costs. Therefore, marketing success of startups is decided by the fact that how cost-effectively they achieve these goals.

To ensure marketing success experts suggest startup brands embrace the appropriate marketing technologies and tools grabbing customer attention, acquiring and engaging them with their business at affordable costs.

An example of such breakthrough technology is moLotus which provides unique customer acquisition campaign creation opportunities helping new enterprises in getting new customers at low cost, augmenting their customer base, ultimately boosting marketing ROI. Several startups depended on tools like Marketo, HubSpot, etc. for customer acquisition incurring more costs.

3. Ensuring Retention of Loyal Customers

Most startups are plagued by a high churn rate. With soaring customer acquisition costs it is even more important for financially starving startups to retain more customers. According to data presented by Marketing Metrics, startups are three to fourteen times more likely to convert their existing customers to make repeat purchases than to convert new customers.

Startups from different corners of the world have experienced success in customer retention by adding new loyalty marketing tools like moLotus in their marketing mix. Adding moLotus advertising platform has ensured high customer retention rates with customers repeatedly choosing their products or services over competitors.

Latest surveys confirm the effectiveness of moLotus loyalty campaigns in fueling startup revenue growth delivering hyper-personalized messages for special occasions like birthdays, anniversaries, festivals, etc. The ad campaigns are custom-branded with customer names, individual rewards, greetings, CTAs (call-to-action) for individual customers and more such interesting options.

Startup innovators are delivering unique digital reward coupons and vouchers directly to customer’s mobile inboxes via moLotus. A few laggards are still offering customer loyalty programs via apps like Spendgo, Shopkick, Smile.io, etc. but with unsatisfactory results.

4. Scale Businesses Nationally & Globally

A survey by CB Insights attributes lack of demand generation in the evolving marketplace to startups failing. Startups should scale their marketing campaigns to potential customers preferably across the nation and globe via digital marketing platforms ensuring superior demand and revenue generation.

New ventures are fortunate to have access to new marketing tools like moLotus, HubSpot, InMobi, Expandi.io, and more assisting them in adapting to evolving customer demand. These tools bring in golden opportunities to scale and diversify business globally.

Startups are now capable of reaching an unlimited number of customers instantly via moLotus mobile video customer interaction platform. Be it a smartphone, i-phone or feature phone, the platform reaches millions of customers daily on all mobile phones. The moLotus mobile ad campaigns have vivid targeting options based on languages, interests, age, demographics, interaction, and other business criteria assisting the ventures to not only reach a large number of customers but also the right type of customers in real time.

5. Improve Customer Communication

Off late startups have realized how deeply customer communication shapes customer perception and revenue generation. If surveys are to be believed, personalized communication along with easy interactions lead to a positive brand perception. A major share of startup marketing ROI is an outcome of personalized and interactive communication. Therefore, new ventures should invest in personalized campaigns building stronger brand-customer relationships, creating better customer experiences and ROI.

Data of successful startups indicate that they are designing and delivering hyper-personalized and interactive campaigns via powerful digital advertising platforms like moLotus giving multiple easy interaction options to customers like Call, SMS, Web URL, USSD, and more. Also, the inclusion of rich media formats like slideshow, brochure, videos, greetings, and showcases with interactive elements enhances customer communication.

The moLotus mobile campaigns are used by startups to communicate with customers using their names and other relevant data. Majority of startups worldwide are using moLotus to target customers via tailor-made offers, unique product recommendations, and other forms of hyper-personalized content bringing more revenues and ROI.

6. Transform Marketing Processes

It is even more important for startups to make their business as lean, agile and efficient as possible. After all, their resources are limited with a high risk of failure. The solution lies in digital transformation which is lauded as the key way to enhance efficacy, productivity and profitability.

Startups are allocating significant amounts on transformation technologies for automating marketing processes empowering them with automation and better marketing ROI. These technologies digitize repetitive tasks, organize customer data, segment customer base, send automated messages to databases, and much more.

Marketing automation technologies like Customer.io, moLotus, Pardot, AdRoll, etc. are scaling marketing ROI for startups via transformation. moLotus is the preferred choice for many startup businesses. It seamlessly automates the complete customer journey starting from lead generation, onboarding, reminders, renewals, support, loyalty, outbound calls, and more leading to better customer experience, engagement and faster revenue generation.

7. Lower Cost

Cost optimization is the primary marketing goal of every startup. Mounting recessionary pressures have further pushed startups to make cost minimization the top agenda.

They have been largely dependent on marketing tools like Facebook, WhatsApp, YouTube, and Google for marketing themselves. However, most startups have been bogged down by the amount of investment such tools require without any assurances for adequate returns.

There is good news! The marketing landscape is now disrupted by cost-efficient technologies like moLotus revolutionizing startup business. They are creating cost-effective moLotus mobile ad campaigns on a small budget resulting in a high rate of return on investment.

They are now capable of reaching customers' mobile inbox directly and interacting with them at almost zero cost of interactions without any mobile application download or forcing customers to spend unnecessarily on data charges. As time is passing, more startups are unleashing the cost-optimizing potential of moLotus by slashing the headcounts, together with printing training, and delivery costs, automating customer processes.

8. Quick Lead Generation and Conversions

Startups have been struggling for leads. Over the last few years, they are facing the growing cost of lead generation. Many of them have been forced to embrace lead generation tools offering poor quality leads at low costs. They have been desperately looking for better tools helping them in generating more quality leads at reasonable rates.

Lead generation campaigns offered by tools like Facebook, moLotus, Instagram, Google Ads, Taboola Ads create attractive ads that catch the attention of customers quickly, enticing them to share contact details. Research reveals that only a few tools capture more leads cost-effectively.

moLotus is one of them generating more leads for innovative startups at less cost per lead! moLotus lead generation campaigns are optimized and spam-free, helping startups to garner more leads than any other technology. It not only captures leads in the form of detailed info but also nurtures them via high-impact videos up to 40 seconds; ultimately converting them into sales.

Conclusion

Startups looking to level up their marketing efforts required to take a performance marketing approach. They must embrace marketing tools like moLotus that enable them to create unique marketing campaigns, shell out resources only for best outcomes, keep an eye on performance, and find out new revenue opportunities.

Growth-oriented startup brands are already maximizing revenues at low cost by embracing moLotus marketing and transformation models. Finally, startups should not hesitate to make revolutionary changes in their marketing mix to find marketing success especially when they have powerful martech in hand.