Benefits of Mobile Responsive Website in Web Development

by Eligo Services Marketing head

Here are the top benefits of having a mobile responsive site for businesses:

1. Latest Google Update - Mobile First Indexing

Google's mobile-first indexing upgrade scheduled for March 2021, will eliminate all desktop-only websites, and as in addition to any photos or other content on these websites removed from Google's index.

Due to the widespread usage of smartphones and tablets, Google can only index and rank the mobile version of its content. But, before we dive into the most effective methods for indexing mobile-first, we need to clear any misconceptions about the changes and the implications:

Mobile-first indexing is the norm for a long time. Since July 1 2019, each new website that is launched on the internet or to Google Search is exclusively indexed by using Google's mobile-friendly site.
The mobile-first and desktop indexes have the same. There isn't a new process for indexing; instead, Google will index and assess websites by their mobile versions instead of their desktop counterparts.
You have no an influence on the outcome. You can't opt out from this change as a user of a website. Google intends to change all sites to mobile-first indexing and the business owners must be prepared to be ready.

2. Mobile Usage Increasing

A significant portion of medium and small-sized businesses don't have mobile-friendly websites that can be a shock to you. We hope that these Smart Insights statistics below will help you understand the significance of having user-friendly (or responsive) site for your business:

Google mobile searches make up more than 30 percent in all Google searches.
Smartphones can be used for sending and receiving 95percent of electronic mail, while tablets can access 15.19 percent.
If they are given a fantastic mobile experience, 63 percent of Internet users have an improved view of businesses, brands products, and other services.

3. Website Load Faster

People who are constantly on the move expect websites to load fast on their mobiles or other devices to get the information they require. Additionally responsive websites are quicker in loading on smartphones than traditional websites.

As long as it is taking the website to load the more likely you're to miss an opportunity to convert. Therefore, you should look at the Affordable web designing Company who has a specialization in creating responsive websites.

4. Better SEO

When it comes to mobile websites, Google advises for responsive web growth. According to Google that responsive websites have higher rankings in search results due to the fact that they provide more user-friendly features over non-responsive sites.

Additionally, Google prefers responsive sites that have only one URL, rather than multiple URLs for different variations of the site. Additionally responsive websites are likely to be more SEO-friendly and consequently, better rankings on search results pages.

5. Enhances Visibility on Search Engine

Mobile-friendly sites are highly favored with Google's rank algorithm. Additionally, in comparison to responsive websites, mobile websites maintain canonical URLs making sure that duplicate content is not created by self. There aren't any unwanted redirects using RWD and the exchange of web addresses is effortless. This increases the chance of your site appearing at the top of Google as well as other search engines.

6. Higher Conversion Rate & Sales

According to a study conducted from the International Data Group, mobile searches are utilized by 75 percent of B2B owners. Since responsive websites are used on multiple platforms and are able to be accessed from a larger area of coverage, they are more likely to have greater conversion rates. Be sure that your clients can purchase your products at any moment and from anywhere.

7. Offers a Competitive Advantage

If the possibility of a rise in revenues and loyalty to the brand isn't enough to get you to change your mind think about the following:

Based on McKinsey & Company, around 61 percent of users are not likely to return to the mobile site that is not optimized 40 percent of them will prefer to go to a competitor's website.

Have a look at your competition's mobile websites or apps, because it's likely that they're trying to be successful by using mobile. This means that you should have a responsive mobile website in order to gain an edge over your competition.

8. Improve Marketing

Responsive websites can assist in the field of digital marketing as it is said that Google prefers websites that are mobile-friendly. Since responsive websites have greater chance of being ranked higher on Google, it's an effective way to boost your marketing strategies and gain more visibility because of a mobile-friendly website.

In the end, no business person can think of a successful company without a mobile-responsive website. We live in an age in which everything is wireless and the use of it is growing exponentially across the globe.

Every business owner needs to recognize it is mobile tech that is going to be the technology of the future and they must be ready technologically to tackle the challenges that may come their way.

Web Development Services India

Source: https://www.eligocs.com/mobile-responsive-website/why-need-mobile-responsive-website/