Benefits of Local Newspaper Advertising

by Nikki Girdhar SEO

Newspaper advertising has been a foremost important part of advertising and promotions since the very beginning of the world of advertising and media. Right from large scale industries to small set-up, everyone uses newspapers to advertise their brand and product. Some intend to create brand awareness while the others target the mass to increase the sale of their products.

Mostly, small-business owners use print advertising to help increase brand identity, selling their products, new foot traffic as well as repeat business. Most common advertising forms in India include radio, television, Internet or Digital, Magazines as well as newspapers. Although advertising your business or service via electronic medium such as radio or television can be beneficial, local newspaper advertising offers many other benefits that make investment on your part worthwhile. For closer reach, you can book hindi newspaper ads on local newspaper. This makes you target more wider and reach more precise.

 

1.       REACH –With the growing literacy rate, newspapers reach to every door.  A rough estimation tells that nearly 6 out of 10 adults have read newspapers on daily basis.

 

2.        ENGAGEMENT –More the attractive is the ad, more it tends to engage the readers.  Readers are intensively engaged with local newspapers in print, online, smartphones and tablets as all the print media now even uses digital media such as e-paper etc, because they know the valueof news, advertising and local feature coverage.  A recent research tells that print media ad is more effective to that of electronic.

 

 

3.       LOCAL COVERAGE – No other form of advertising has the more in depth local community coverage that a newspaper offers.  This really helps the small business setups and local vendors. The target reach is more precise and functional. It is more beneficial if the ad is done in the local language. For example- a hindi ad will be more targeting and precise than that of any other language. The ads would reach to people who can only read their local language.

 

4.       TARGETING OPTIONS – One of the major advantages of newspaper advertising is that newspapers offer a wide range of ways to target a particular audience.  Newspapers offer a wide range of products to target any audience an advertiser is looking to reach.

 

 

5.       CONVENIENCE – A reader has his own convenience as to when and where he wants to access the ad. A hoarding will just pass by keeping you under the guess of what did you see but a newspaper ad stays with you.

 

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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