Be a Part of Digital Media Boom

by Neel Mohapatra Marketing

It’s that latest currency in circulation as we all know. And as today’s young generation of the 21st century and future editors and leaders of tomorrow, you are those ninjas who will dominate the digital media landscape in the days to come. In fact, a mass communication course will help you scale those heights.

As a niche, the internet that initially commenced as a hobby for individuals, it is now a full blown digital age currently underway. What’s more, a journalism and mass communication course will assist you in fulfilling this dream.

Nowadays, there is hardly any individual who does not carry a digital device in his pocket may it be a mobile, tablet, you name it. Not only this, the digital media is so much around us that when you return home from college, you straightway hit a video game or stream a show on your digital device. What’s more when you hit the bed at night, your last act is to talk to your digital assistant to know may be about the next day’s weather or something similar. To understand this technology better, , a mass communication course can be your guide.

With digital technology evolving so speedily and playing such a dominant role in our daily lives, it comes as no surprise that today’s youth are quite keen to make a career in digital media as the field experiences a boom. Not only this, piggy backing on the boom are also the academic institutions offering various career options to students in digital media. So why not be a part of a mass communication course or study journalism and mass communication course.

Careers in digital media

Prior to elaborating what career options are available in digital media, it is essential to understand what preceded digital media. Called traditional media like radio, newspapers, journals, billboards etc , these forms of media were very popular. Even training in traditional media was done through a mass communication course.

And for training in digital media too, a mass communication course or a journalism and mass communication course will provide the requisite training.

While understanding digital media, it can be said to be when data is transmitted digitally to devices that translates this data into audio, text, graphics etc among other forms. This media format is seen in the form of advertisements, podcasts, music, VR, etc.

Now coming to myriad career options available in digital media, these can include alternatives like

(i) web developer, (ii) graphics designer, (iii) digital media specialist, (iv)Digital & video editor, (v) digital media photographer.

Various career options explained

(i) Web developer:

A highly creative job profile, web developing encompasses using of graphic making skills to create and make websites. This also includes making web-based applications too. Knowledge of coding also helps. The aim is to make the website look good and functional on various digital devices. The salary package can be Rs 308, 040 per annum. However, keep in mind that the salary package is also determined by factors like experience, skill sets, company that is hiring and location of work. A mass communication course will help you get the necessary skills.

(ii) Graphics designer:

If you are an artist, this is the job for you. Combining your innate artistic talent with software, you can emerge a winner as a graphics designer. Creating branding campaigns, logos, posters, images can be in your kitty among other creative options. Financially, too the rewards are good. As experience is main requirement here, you can earn Rs 3.3 lakh and that can go up to Rs 6.5 lakh. In fact, as a career tip, you can have your own personal website or make an electronic portfolio to impress prospective employers. To start a career as a graphics designer, it is advisable that you do a mass communication course.

(iii) Digital media specialist including social media:

This is a fantastic and multifaceted job profile a digital media specialist can consider. Involving multiple tasks and merging many skills, the specialist can tap into his content writing skills, graphics skills, video and audio skills to fit this role. With the social media field now a flourishing field, there is just no dearth of job options as a digital media specialist. As you grow in experience, financially also you continue to consolidate yourself. Starting anywhere around Rs 3 lakh, one can graduate to Rs 6 lakh and more. To finetune this career, a journalism and mass communication course will greatly help.

(iv) Video & digital editor:

The job profile includes making raw video footage into an attractively presented video while capturing the spirit of the project in focus. The digital editor should aim for absolute creativity in his creation as he functions from a prescribed script and arranges that raw footage while adding music, dialogs, etc to the video. A video editor can work with a production house or can work independently too. Familiarity with video editing equipment is essential. A video editor can earn anything between approx Rs 25, 653 to Rs 39, 085 as post production editor.

(v) Digital media photographer:

Gone are the days of developing photographs. With digital technology now in extensive use, a digital photographer is much in demand. A career option in this field can also be considered. Familiarity with digital photography equipment, skill of editing images etc help in specializing in digital photography. Apart from personal assignments, a digital photographer can look at options in magazines, websites, ad campaigns and firms etc. You can even get placement after doing a journalism and mass communication course. For starters you can earn around Rs 2 lakh to Rs 3 lakh pa. And as you grow in the profession, for earnings, sky is the limit.

School of J&MC at Maharishi University of Information (MUIT) offers course in digital media

At MUIT, Noida campus, the School of Journalism and Mass Communication offers a course in digital media. Students are taught about the ongoing trends in the industry. The faculty comprises experts in the discipline and experts from the industry who prepare students as per the industry demand.

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