Axis Capital Group Review: Drivers of Growth in Mobile Industry
by Gabriel N. Mr.Mobile communication has grown since the start of the 21st century. In 2002, the increasing number of calls through mobile phones has surpassed that of being made through telephones. This had marked a change of history.
Ever since the late 1900s and 20th century, mobile phones are considered only as an extra option, an accessory for those who can afford it. The target market is only comprised of businessmen. With the subsidization of handsets, the lowering of tariffs and the introduction of prepaid models; mobile phones have found its way to the mass market. Today, mobile phones are even sold in kiosks and small stalls. It has even become too famous that fraudsters are even making decoys and fake copies of it.
Services have also been varied depending on the demand of market subscriptions. Leading telecommunication networks are already competing on what promotion to offer. One concrete example is the startling head to head contention among the Big Three in the Indonesian archipelago. Indosat, Telkomsel and XL Axiata Group have been watching each other’s tail and are almost copying each other just to be the first to promote a new service. As a result, the country has become one of the largest mobile markets in the world with mobile phones’ population almost a double than that of the people. Jakarta, the country’s capital became the largest SMS cellular community.
In the
aggressiveness of mobile operators nowadays, there are key drivers to the
increasing demand in the market lifecycle. They are changing as the market is
maturing. Saturation levels are getting closer as each of these inhibitors is
interplayed:
1. Interconnection and pricing models
Prices for
calls have improved for the last decade. They have become affordable and
convenient to use and for many applications, it is free for local calls. Mobile
phones have soared in number since it is easier, more convenient and more
practical.
2. Prepaid Models
One of the
biggest drivers is the introduction of prepaid subscription. Prepaid mobile
attracts young people with low budgets, students and parents who would want to
control their children’s mobile expenses. Those who would want mobile phone
security is also taking advantage of prepaid models.
3. Competition
In the
mobile market arena, the number of competing players has been growing. They
compete on having the best promotion, cutting their prices and offering more
practical services. Competition has fostered diffusion of mobile communications
and has driven to larger market.
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Created on Dec 31st 1969 18:00. Viewed 0 times.