Automotive Infotainment Market Share, Current Trends, Opportunities, Growth Size & Forecasts 2027

According to a new report by IMARC Group, the global automotive infotainment market grew at a CAGR of around 10% during 2022-2027. Looking forward, the market is expected to continue its moderate growth during the next five years.

Automotive infotainment refers to a device that is installed in a vehicle to provide entertainment, information, connectivity and communication services to the driver and the passengers. It includes handset integration, head-up displays, audio/video (A/V) interfaces, keypads and touchscreens. It assists in managing audio content, utilizing navigation, delivering rear-seat entertainment, listening to text messages, making phone calls and accessing mobile-based applications. Nowadays, smartphone-based infotainment systems are gaining immense traction across the globe as they provide convenience and enhance the overall driving experience.

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On account of rapid urbanization and inflating disposable incomes, there is a rise in the demand for luxurious and smart vehicles. This represents one of the key factors fueling the global automotive infotainment market growth. Moreover, the introduction of innovative features, such as Bluetooth, Wi-Fi connectivity, interactive voice recognition services, advanced graphic user interface and live media streaming, is further influencing the demand for automotive infotainment positively. Other than this, the adoption of media oriented systems transport (MOST) technology has simplified system upgrades and prolonged the lifecycle of embedded infotainment systems, which is anticipated to induce growth in the coming years.

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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