ASO vs SEO: Are We Looking at Two Different Optimization Strategies?
by Micheal John Technical WriterWhen you hear ASO, there are
chances you might connect it with SEO. While both are optimization strategies,
and work in a similar fashion, they are different in many ways.
Let’s look at what App Store
Optimization really is and how it improves optimization efforts.
App Store Optimization is
improving the branding and augmenting the visibility of an app within the app
store. The idea is to improve the app store rankings and this has no relation
whatsoever with the search engine rankings for the application.
SEO on the other hand works
towards improving the website and increase its ranking on the search engine.
The former works well within the premises of the app store, while the other
improves optimization for both the search engine and the website itself.
Here we will compare the two
based on three important factors, and define how each is different.
Ranking
Optimization basically improves
the ranking of a website or a mobile app. Both the optimization strategies
effectively work towards this ultimate aim. In case of app store, the app title
plays an important role in ensuring maximum downloads for the app. The title
creates the impression on the user. The number of downloads is proportional to
the trust it imbibes in the user for the app. The ranking is again based on the
keywords used.
On the other hand, the search
engine rankings are improved when the website has included Meta tags and proper
keywords on the website. Rankings in this case improve when there are multiple
links pointing towards your website, and they are all qualified links. The
quality matters in improving your search engine ranking.
Ratings
This is the next point of
comparison. The ratings are important if you want to increase visibility of
your app online. The app store has its own rating methods, which is solely
managed by the application. The more ratings and reviews you get, the better
your app is ranked on the app store.
Ratings have no relation with the
ranking you get on the app store. They definitely help with conversions but,
the rankings are solely dependent on the algorithm of the search engine and how
far and wide Google is able to crawl through your website. You will need to use
strategies such as link building, relevant and personalized content and on-page
optimization techniques to get noticed by Google or other search engines.
Keywords
This is one of the points of
similarity between ASO and SEO. Both require you to search for keywords that
can improve the site or app’s optimization. You need relevant and low
competition keywords if you want to differentiate your brand on the search
engine, and improve the rankings. You will need to do a competition keyword
analysis if you want to know the keywords that are likely to perform better.
Conclusion
while both are optimization strategies, they work for different aspects of
brand building. The ASO works specifically for the app store while, the SEO
works for the search engine, and outside the store and within a wider
perimeter.
If you want to optimize your app
or your website, and wish to implement proper strategies, and gain effective
rankings, then connect with Seashore Partners. We offer a range of SEO Services that
will boost your visibility.
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Created on Oct 11th 2018 09:24. Viewed 272 times.