Articles
Are You Utilizing These Four Crucial Types of Content Marketing Strategies?
by Stacie Walker Inspiring & Educating You
Content has been talked about so much over the past few years. If you are relatively new to the online business world, then you may not be aware that there is a specific way to successfully provide content on your website or blog. If you already have a significant amount of content on your website or blog, then it is time to analyze the content you are providing to your prospects and clients. It is important to view your content materials as if you are an author writing chapters for a novel. Make sure your content is in line with the list of keywords or keyword phrases that prospects will put in a search engine.The content you provide should not be random and chaotic. It is important to have an overall theme in mind for your readers. Basically, your content must produce a big picture that will produce a following of people that care about the content you provide.
Content is the key to be successful with building relationships with people.
It is a guarantee that people will check you out online, so make sure people find out more about you and your business other than your website. It is important to participate in online communities and expose yourself and your business. Keep in mind that there are many different ways to distribute your content to build more credibility. Your prospects are going to be interested in different formats of your content. You can provide your content via articles,podcasts,webinars,ebooks,and video.
FOUR TYPES OF CONTENT
There are at least four types of content that must be part of your overall content marketing strategy. I have provided the four different types of content below to help you use valuable content as a marketing tool that will turn your prospects into long term clients.
1. “How to” and Educational Content
Content that educates -This type of content can consist of your personal story of why you started your business venture, how your business is unique, and what the benefits are of your product or service.
“How to” content - This type of content can come in various forms and can make the information you provide fun, interesting, and valuable. It can come in the form of a newsletter containing specific advice and tips. Content in the form of webinars, teleconferences, and seminars allow your prospects to engage and learn more about what you and your business have to offer.
2. Reviews or testimonials
This can include content about you and your business.To make it easier on you, it is recommended that you automate this process by creating video success stories of your clients or customers. If they are camera shy, then have them fill out a survey via web form (use affiliate link). Sharing endorsements from happy clients or customers on Branch Out on Facebook and Google Places are great resources to share reviews and testimonials about you and your business. Another source of content can be in the form of articles that are written about you in various publications.
3. Content that Closes
Valuable or well written content has the ability to convert your prospects into long term clients or customers. People will be more than happy to buy from you. Content that closes can come in the form of testimonials from clients. Customer generated content is proof of your loyalty to existing clients.This is content that will further motivate people to buy your product or service. Even case studies have an influence in the buying decision. Another form of priceless content can be survey information because most people like to look at results.
4. Content From Other Experts
Don’t know what to write about? Well, stealing other peoples content is not an option. You can summarize other peoples blogs or websites to add more personality to your blog. Doing so is especially helpful in your early stages of writing copy until you create your own valuable content in abundance. You can do this by re-tweeting a blog post, share topic specific articles from the websites you visit on a regular basis. Don’t be afraid to share content from other experts in your field of business.This will give your audience additional resources to assist them with their goals.
As you can see, the creation of content goes a lot deeper then just a random blog post. Your content is something that should and will serve your business over a long period of time. The main reason you create content is to build trust with your prospects and provide valuable information that truly beneficial for growing a success business. This is the key to be successful with building relationships with a loyal audience. And on a final note, the content on your website or blog majorly helps with search engine optimization. What a bonus!
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About Stacie Walker 
Inspiring & Educating You
233 connections, 16 recommendations, 656 honor points.Joined APSense since, May 18th, 2007, From San Antonio, United States.
Created on Dec 31st 1969 18:00. Viewed 0 times.
Comments
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Manali Patel
SEO firmHi Stacie Walker, nice article with the good contents. Contents are very important in the post. Good work. Aug 27th 2011 08:18 |
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Great content posted on this article, you've provided a very important topic to consider. Content is definitely worth strong consideration as your post has expressed. Thanks for this article, very helpful...
Aug 17th 2011 10:51