Articles
Are You Keeping up with PPC Trends?
by Whiteshark Media White Shark MediaGone are the days
of spending your advertising budget on billboards and television commercials.
With the rise of the internet came a new way of reaching potential customers.
Now, pay-per-click digital advertising, also known as PPC, is the best way for
a company to be seen by new people and find customers. PPC boosts traffic to
their website, increases sales, helps you to control advertising costs, and
allows even small businesses to compete with the big guys. Your clients want
you to be providing this service, yet they are only reaping all of these
benefits if you’re keeping up with industry and following best practices. Let’s
look at a few PPC best practices so far in 2020. If you’re not doing these, the
online advertising efforts you are making on behalf of your clients are being
seriously hurt.
For one, you should
be looking into new ad platforms. PPC is a lot more than just advertising on
Google. While it is true that Google is the biggest player in the PPC game,
it’s not the only one out there. If you ignore other platforms, you’re missing
a lot of people! Beyond Google, Bing, Facebook, LinkedIn, Pinterest, and
SnapChat may be worth allocating some of your budget to. This all depends on
who your client’s targeted audience is. You need to be where they are, and a
professional photographer’s potential clients may spend a lot of time on
Pinterest looking at wedding decor ideas!
It’s important to
focus on mobile, like- really focus
on it. User preference for mobile isn’t slowing down! Those in the industry have
been watching mobile usage climb for years, and it isn’t over yet. In fact, the
opposite is now true. It’s time to customize your PPC ads for a mobile
experience or your clients simply will not do well. PPC marketers who ignore
mobile are risking wasting paid budgets and losing opportunities to reach their
target market.
You want to give your clients exactly what they want and need. Does this seem like a lot to keep up with? If so, it is time you look into a company that offers white label PPC management who will handle PPC and keep up with the changes in the industry for you. A white label PPC agency offers these services to your agency, which you can then rebrand and present as your own. You can get something off your plate and have it be done even better than you could manage, and your clients will just see amazing results they are happy with. A white label PPC company means you don’t need to worry about keeping up with the industry trends; you can sit back and watch your clients’ goals be met time and time again!
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About Whiteshark Media 
White Shark Media
2 connections, 0 recommendations, 22 honor points.Joined APSense since, September 23rd, 2019, From Miami, United States.
Created on Feb 21st 2020 04:25. Viewed 272 times.
