Are People Leaving Your Landing Page before Taking Action?

If you are worried about the low conversion rate of your landing page? Or if you are getting almost no returns on your expenditure for advertisements and SEO Firms, then these are obvious signs that your landing page has certain serious issues and need to be reviewed.

Also, remember that putting more money into your paid campaigns is not a proper solution. As it might help you in getting more sales but it will almost be ineffective in increasing the conversion rate of your domain.

To support you in diagnosing the problem of your landing page, here are the most common types of causes which generally lead to the landing page failure.

1. Poor or Outdated Landing Page Design

If the layout of the landing page is meager or the design is old-fashioned, then there is more possibility that the audience will go back to the search results for a better alternative.

2. Content this is Unclear

Your content needs to attract the audience and entice them to stay. Therefore, it is important that the content on the page is clear and convincing. Make sure that you have a unique main heading as well as a few clear subheadings. Also, make this simply comprehensible so that it can all be absorbed in a few short seconds.

3. Too Many Popups

Pop-ups have gained huge popularity with the passing time and nearly every online business now has a popup probing people to sign up for their newsletter or to get your special offer. Though these pop-ups have become an acquainted sight on landing pages, it is important not to have too many popups as this might frustrate people or to divert them from your core goal.

4. Having an Auto Play Video

Many people get very irritated when they land on a site and gets bombarded by a video auto-playing. People like to have control over what content they can see or read on a webpage. Which is why you should give them the option of whether they want to watch the video rather than imposing it on them.

5. Too Many Forms to Fill

If your landing page consist of too many forms to fill, then consider this as one of the main distraction for the audience which simply drives them away.

6. Your Offer Isn’t Relevant or Enticing Enough

This could be another main reason why people are not staying on your landing page. You should create your landing page in such a manner that it should be 100% relevant to different customer persona. It is also vital to make certain that your offers are tempting enough for them.

7. Landing Page Not Relevant From the Paid Ad they Clicked On

Having a paid search ad that says something that cannot be found on your landing is a definite fire way to make them recoil from your landing page and waste your spend. To avoid this from happening, make definite that what you serve on the paid ad exactly matches with what you offer on the landing page. While we understand that receiving traffic to your landing pages is significant, it is even more essential that the traffic converts into customers so you get a return on your investment.

8. Slow Loading Times

If your page is taking too much time in loading this may turn into a reason for people leaving your page before taking any action.  People live fast lives and do not have enough time to wait for your landing page to load even if they wanted to see what you had to offer. Make sure that your landing pages load quickly to shun any wastage or loss.

Remember that it is always best to make one variation to your landing page at a time to check whether the test is effective enough for the increased conversion rates of your page or not. You can further take the help of SEO Firms to solve this trouble as they have a deeper understanding in this area.