Amazon SEO: How To Boost Up Rankings In Amazon Searches
by hireseo expert SEO Consultant & Web DeveloperVery often, when we think
of SEO, the first thing that strikes our mind is Google because we always want
best rankings in the search engine and Google does the same. However, if you
have any product page on Amazon then surely, you would want it to be found by
customers just like your website, which you want to be shown on the first
search engine results page. You will require the help of a SEO Company to carry out SEO for your
Amazon Products.
Thus, it is must to
understand that Amazon search algorithm works completely different than any
Google or Bing algorithms. It inherits fewer ranking signals and factors than
any other typical SEO that might include about 200 factors. But this doesn’t
make ranking for the Amazon easier because Amazon is primarily first and
foremost buying platform, making it difficult to analyze Amazon SEO from a
web-SEO standpoint. One can avail the SEO services from a good company to
carry out SEO campaign for Amazon Products.
AMAZON
SEARCH ALGORITHM
Amazon SEO Company, a
subsidiary of Amazon handles all the SEO for the Amazon Company itself and
thus, referred as A9. This Amazon SEO company offers you with Amazon SEO
services to
boost your sales and rankings. It manages search and advertising technologies
which are highly scalable, available and cross-platform for its own parent
company, Amazon. It cares only about its bottom line resulting in high sales to
its millions of customers.
You can hire SEO experts for your Amazon
products, who all are well-versed with advanced on-page Amazon SEO, and would
provide you with best services. Amazon search is usually transactional and that
is the reason, its algorithm actually comes down to only two things, Relevance
and Performance, which can be further broken down into additional
sub-categories.
RELEVANCE-RELATED
FACTORS AFFECTING AMAZON RANKINGS
PRODUCT’S TITLE
This is one of the most important elements of
the Amazon SEO. It includes putting the most relevant keywords in the title of
your product. However, you must avoid keyword-stuffing in your title as
composing such title doesn’t sound natural. It can look like a spam and might
have negative impact on the search rankings of Amazon. Your product will look
more enticing and optimized, if you include your brand name and a clear
description of what your product does, specify color and size of the product.
You should also mention the available quantity of your product resulting in
higher sales.
SELLER NAME
Based on experts’ analysis, if you insert
main keywords for the product within the seller name, they could get high
ranking in the Amazon search results for the specific products. For example if
you search ‘American flag ties for men’ on the Amazon the first result that
would come out will be the seller ‘Man of men’. The word ‘Men’ in the seller
name is helping the seller in getting high ranking but if you remove the ‘men’
word, you get different results. Thus, you must also pay attention to the
seller name to get high ranking.
AMAZON BACKEND KEYWORDS
Backend keywords are the hidden keywords that
are used in the Amazon seller account’s backend section that tells Amazon that
a certain product listed is aiming a specific keyword on the site. For example
in search engine like Google, these backend words are meta tags which tells the
Google what your webpage is about. Five rule that you need to take care while
filling your Amazon backend keyword fields are:
·
Do not repeat any word
·
Commas should be ignored
·
Include variations in synonym or the spelling
·
Do not include too many variations of the
same words
·
Avoid quotation marks
BRAND FIELD
A product’s brand field is
always showed up on your product page and the links are also shown for the
other products of the same brand. However, for all your products you must be
meticulous about spelling your brand name accurately. If your product contains
various brand names, then keyword tool might help you to determine the
variation which is mostly searched for a brand name and you can use that. Our SEO Company in India can help you to perform the
Keyword Research.
PRODUCT DESCRIPTION AND BULLET POINTS
These both go hand-in-hand as they tell your
customers about the product. You must be very persuasive and detailed,
and at the same time include the most relevant keywords. This is to make your
copy readable, natural as well as convincing to your customers.
Bullet points are easy and quick to read as
well as scan-able, serving them as the first priority to look for the
customers. Telling customers about the benefits of the product and including
crucial information about ingredients or dimensions might also add value. The
aim is to provide each and every detail related to your product.
PERFORMANCE-RELATED
FACTORS AFFECTING AMAZON RANKINGS
PRODUCT’S PRICE
Product’s price has a great impact on the
Amazon conversion rate as well as how many units you provide on the site. You
must set your product’s price according to your competitors selling similar
products on the same site or on other sites as well. If your Amazon product
price is competitive than that of other sellers, selling same product then the
Amazon conversion rate is likely to get affected positively. However, you must
not charge your product too high than that of your competitors because it may
lower down your Amazon search ranking and you won’t be able to attract or
entice customers resulting in lower sales.
AMAZON COVERSION RATE
Amazon conversion rate is yet another factor
affecting Amazon search rankings. For finding conversion rate of your Product
Page, you can visit Seller Central’s Detail Sales Page and Traffic under
Business Reports. Here you can determine unit session percentage, and you will
know how many units are bought by your customers per visit. If your conversion
rate is not that good then you can refer to related factors to know your
ranking in Amazon searches. By this you can persuade more people to buy your
products.
PRODUCT IMAGES
Products that feature high quality images on
Amazon product page will definitely have a higher conversion rate. These high
quality images ensure that your products listed are not relegated to the end of
your search results, resulting in higher conversion rate and further higher
ranking in the Amazon searches.
AMAZON
REVIEWS
Online reviews are yet another
performance-related factor that might affect your Amazon search rankings. The
products that rank at the top with a broader keyword usually have more reviews,
and more reviews lead to more sales. This factor impacts overall ranking of
your product on the site. Thus, if you wish that customers leave positive
reviews on your Amazon product page, then simply send them follow-up reminder
e-mails after they made a purchase. You can ask them to leave a review of the
product, they just bought from you.
However, if the Amazon reviews results are
negative, then take a look on the site what people are complaining about and
work to solve the problems with your product to make it better.
If you really optimize
these big but important factors, you will see a right movement in the right
direction with regard to your search rankings, conversion rates and as well as
sales of your Amazon Products. Thus, we have seen the key information on how to
boost the rankings in the Amazon Product searches. In order to execute the
activities mentioned in this article, you must hire
SEO experts, who
are well versed in this domain.
Sponsor Ads
Created on Dec 15th 2019 23:32. Viewed 395 times.