Alcohol alternatives your customers want
by Natasha Christou Digital Marketing ConsultantIt may come as a surprise but according to research, Britons
are drinking less alcohol than thirty years ago, declining on
average around 10 per cent. The population is getting more health conscious, we’re
becoming more aware of what we’re putting into our bodies as well as the
effects of eating and drinking things that are bad for us.
With more people turning away from alcohol, alternative
drinks are enjoying a lift in popularity. The market value of soft drinks is
forecasted to be over £15 billion in the UK in 2020. But for those who are
going tee-total, cola and fizzy orange can soon become boring options. A survey
by Dalston’s showed that 80 per cent wanted better non-alcohol beverages. This
article will explore alternative soft drinks that are exciting for menus and
customers alike.
Healthy Slushes
Slushes have been subject to innovation, so they’re not just
iced drinks for children anymore. If you have a slushie
machine or are thinking of buying one to appeal to those who have ditched
the booze for a healthier lifestyle, you could be in for a treat.
Instead of syrup, slushes can be made with iced fruit, which
count towards one of your five a day. Appealing to the health-conscious
consumers, these healthy slushes are essentially like a tasty frozen smoothie, having
nutrition whilst having a fun, nostalgic element.
Incorporating fun mocktails into your summer menu can be a
good idea — with slush machines you can jazz up your slushies by creating alcohol-free
frozen cocktails — strawberry daiquiris, mojitos, margaritas. If they’re not
drinking alcohol, at least let them pretend!
Craft-style Sodas
Following a heavy month of indulging in, well, everything,
seasonal events such as Dry January are picking up in popularity. Teetotalism
at this time is often driven by health and generally detoxing your body from
all the sins of the festive period. With awareness of the high sugar content
and questionable ingredient lists that traditional fizzy drinks have (the scary
sounding and elusive Bisphenol A), here is potential to jump onto the craft-style
soda trend.
People that usually take part in Dry January often miss the
taste of alcohol. So, make it easier to go booze-free and offer something
different with a wide range of choice and flavours to choose from. If the only
alcohol-free offering you have is cola from the gun, you’re doing it wrong.
A huge selling point in craft beers and IPAs is the creative
designs on the cans — label design has become more of an art-form, with the
aluminium can being a conceptual piece of artwork. Artisan
soft drinks that mimic this are likely to appeal to customers with
positive associations with these small-batch production craft beers, using
natural ingredients and unique flavours.
Tonic Water
Gin’s bitter partner has shot forward to being one of Britain’s
fastest growing soft drinks. With the gin market facing a huge
makeover over the past few years, tonic water has had to keep up pace to
complement the everchanging botanic tastes, coming in a variety of flavours
like lemongrass,
elderflower,
and grapefruit.
Due to the fame of gin and tonic, consumers are recognising
tonic for the tasty drink that it can be when sipped on its own. Although this
may not be the healthiest alternative to traditional soft drinks, it’s
certainly a fizzy alternative that people want.
With alcohol-free consumers on the rise, offering a
selection of unique adult soft drinks is becoming more of a requirement to
appeal to the masses. It’s important not to alienate your customers by offering
them fizzy drinks from the gun. Make their alcohol-free journey as easy and
interesting as possible, and you’re likely to have people coming back for more!
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Created on Feb 6th 2020 06:28. Viewed 487 times.