Affordable and Proven Marketing Strategies for Small Businesses that Deliver Increased Value

by Patrick D. Business

Small businesses have their unique challenges; Most small and medium businesses work with a limited marketing budget that they need to maximize while still competing with larger companies to get the attention of their target audience.  Like any other business, the success of a small business has a lot to do with its marketing plan and strategy. It’s not only a must-have for small businesses to successfully promote their products and services but also to optimize their online assets. Another limiting factor for small businesses is that they often have less resources so their ability to compete with other businesses in their niche market is lacking.

Google My Business to build awareness

By creating a Google My Business account, small businesses can take control of the information shown about their business such as hours of operation, website, and phone number. Local search ads can be used to appear on Google Maps app. Google My Business profile can help in boosting the brand awareness of a business in your local area. A website audit is the first step for a small business to understand where their website stands. Marketing agency Brisbane can be approached for conducting your website audit to determine the strengths and weaknesses of your website. This includes your site structure and content. A website audit is undergone in order to identify and fix issues with your website, such as broken links, slow loading speed, navigation issues, etc. that can put off your target customers.            

Search engine optimization

SEO is one of the more effective marketing strategies for small businesses, allowing them to increase their chances of reaching out to their target audience. The strategy can be tricky for the in-house team of a small business. A specialized marketing agency Brisbane has the required talents and experts to improve your search rankings while focusing on your core business competencies. SEO takes time to deliver results, but the strategy works for the long-term and delivers you long-term value. You need to be consistent in your SEO efforts and focus on targeted keywords consistently. Remember that user searches keep changing, so you need to align your SEO strategy and target keywords as per the changing preferences of the users.

Website audit

Website audit is also equally important.  Issues such as broken links, page load speed and user experience should be promptly addressed. If your website has poor navigation and poor loading times, it may put off users and prospective customers. Ensure that the website doesn’t have too many distracting elements and the landing page is properly designed to collect the contact information of interested users. Make sure that you have a Privacy Policy page on the website that informs users how you will use their data. 

Focus on one social media channel

It is also important for small businesses to focus on just one social media channel, instead of many. For example, if your customers are constantly tagging your location on Instagram and rarely retweet, you need to focus your efforts more on Instagram, instead of Twitter. Social media sites can help small businesses build up and nurture relationships with customers. Google Analytics is useful in tracking the success of your social media marketing campaigns.  You will come to understand the performance of your social media campaigns.

Facebook ads let you know who is viewing your ads

While other ad platforms may have you guessing as to who is really seeing your ads, Facebook helps you narrow down your audience so that only the target audience is able to view your ads. However, for this, your company should have a Facebook business page. You can manage your ads on Facebook through Facebook Ads Manager.

Write blogs regularly and engage with users

Writing and regularly updating blogs on your website will help in increasing brand awareness for your business. It will make it easier for your business to be found easily. Reader engagement can be increased by asking questions in the blog. Also, ensure that you reply to the comments of the users.

Grow your business with marketing agency Brisbane

However, just because your small business has a limited budget does not mean that you can’t gain access to the marketing strategies you need to succeed with your small business in Australia. KnightRiley, the trusted marketing agency Brisbane has made it easy for small businesses to find a way to create a presence and attract informed buyers. KnightRiley’s low-cost marketing strategies for small businesses can be used at different stages of a business cycle or utilized collectively as per your requirements. Being a trusted marketing agency Brisbane, KnightRiley has all the capabilities and expertise to grow your small business using its variety of marketing strategies, such as identifying strategic alliances, target market analysis, user-experience mapping, social media strategy, and a lot more.

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Created on Feb 17th 2021 00:52. Viewed 462 times.

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