Affiliate Marketing

by SHAIK Farzana Search Engine Optimization

Affiliate marketing is a dynamic and highly effective digital marketing strategy that revolves around a mutually beneficial partnership between businesses, advertisers (affiliates), and consumers. This marketing model is founded on the principle of performance-based compensation, where affiliates promote products or services on behalf of companies and earn commissions for driving traffic, leads, or sales to the company's website or platform. The company or business that owns the products or services to be promoted. They establish the affiliate program and provide marketing materials, tracking tools, and commissions. The affiliate, also known as the publisher, is the individual or entity that partners with the advertiser to promote their products.