ADVERTISING MODELS IN INDIA

by A.Rrajani Photographer A.Rrajani

Advertising models in Mumbai need to be very clear about the goals they wish to achieve from modeling. Some models might be making an effort to become taller or other versions might be trying to gain weight. They must also have a clear idea of the kind of clothes they are going to wear and what they would like to portray through these clothes. Their target market is the same and that is the people who can afford expensive fashion statements. Those wanting to use these models for advertisements must have the budget for them as well.

AS FAR AS THE PROFESSION OF MODELING IS CONCERNED, IT IS EXTREMELY COMPETITIVE.

There are many agencies all over India as well as other parts of the world. All of them wish to employ the services of models and there is fierce competition amongst them for every available slot. The advertising industry is also seeing expansion and more companies are entering the fray. The increasing demand for models in the market has led to many companies offering good money for models.

It is quite possible that the prices of these models have come down considerably in the last few months. This is because more advertising agencies are realizing the value of having models in Mumbai. Advertising firms and modeling agencies in Mumbai have been able to increase their clientele and thereby their capacity to earn profits. There has been an increase in the number of advertisements as well. These advertisements are not just meant to attract women. Men also look up to models in Mumbai and admire their good looks.