Articles

Advertising Agency in India

by Centum Ad Advertising and Marketing Company in Delhi NCR

Business is showing a number of developmental changes across the world. All the companies from small to big are spending a huge share of their budget as advertising expenses. India is also adapting to the many new styles of advertisement and promotion.  When a company looking to sponsor an advertisement - sell its services and products, it contacts an advertising & marketing company/ agency. Depending on the type of advertiser and their needs, the advertising agency manages the planning, production& execution of the ad. Apart from these things, ad agencies also do market research (which contains learning about the target audience, the competitors & feedback regarding the product), branding and sales promotions for their customers.

With a huge Indian population and a growing economy, the advertising and marketing industry in India find interesting opportunities to establish it and make good profits. Soon after independence there came a lot of Indian advertising agency/company which were promoted by the public sector. Although, with liberalization, a lot of multinationals companies came into the country to set up offices and preferred agencies of the same background.

So as the Indian economy opened, Indian advertising firms/agencies started selling out their equities to foreign agencies to earn great margins/profits. And in present days, we have multinational organizations with their offices in various cities of India, holding the top ranking positions in terms of annual revenue and profits. Additionally, the creative talent of India is also being well-known all over the world. The MNCs are using the Indian agencies, appointed by them; to not only create and design advertising for the Indian market but also for their international markets at least for entire Asia continent. Thus, the opportunities for an advertising agency in India are growing day by day at a rapid speed.

The top ad agencies in India today are not just creating creative ideas for print, radio and TV commercials, but are diversifying in a great way. They are going on newer paths to reach clients. They are doing by harnessing the power of unconventional media like ground promotions in malls, events, trains, movies, celebrity endorsements, etc. For instance, Centum Ad has a separate division for public sector advertising and a division for promoting brands in the entertainment sector including cinemas, music, etc.

Thus, one ad agency in nowadays is providing several services from content creation, developing the artwork, TVCs, radio jingles, internet marketing advertising, promotion in movies, outdoor advertising, POPs, Social media marketing, media planning, public relations(PR) services, marketing consultancy services, amongst others.

 

Centum Ad is advertising and marketing agency that caters to the field of advertising, print media and marketing. It provides all the info from the industry, from latest news updates, discussions, views expressed by prominent people in the area, analytical information, brand updates, events, latest trends and many more. With a huge consumer base and a good reputation over the last 35 years in the industry, the organization provides great opportunities to advertisers to advertise with them and reach out effectively and efficiently to their customers.


About Centum Ad Innovator   Advertising and Marketing Company in Delhi NCR

16 connections, 2 recommendations, 57 honor points.
Joined APSense since, August 8th, 2018, From New Delhi, India.

Created on Dec 4th 2018 07:28. Viewed 119 times.

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