Advanced Twitter Evaluation in Google Analytics - Tutorial

by Shashank Pathak Digital Marketing Analyst Think about you possibly can tie every twitter click, tweet and follower to sales and conversions. Nicely this is what I am going to do in this post. In the next jiffy I will show you, the right way to determine the twitter followers which send most conversions and orders in your website. I will tell you the right way to calculate the economic value of every twitter click and tweet of your shared contents.

Such insight may also help you significantly in figuring out your most useful twitter followers and tweets. These are the followers you could have interaction with as a result of they send conversions and help in enhancing your online business bottomline. There are  instruments to get this insight. One is a chrome plugin called ‘Campalyst’ and the other is a custom report which may tie twitter tweets, clicks and follows to sales and conversions.



Campalyst Tweet Lookup Chrome Plugin replaces t.co referrals with precise tweets in Google Analytics reports. You'll be able to see these twitter referrals by going to ‘Referral Traffic’ report in Google Analytics and then clicking on the ‘t.co’ (twitters’ own URL shortner):




Now the issue with these twitter referrals is that they are all useless. You'll be able to’t take any motion on the premise of such insight. Campalyst plugin replaces these meaningless twitter referrals with precise tweets:



So now you might be basically getting improved ‘referral paths’ for twitter. After you have these new ‘referral paths’, you possibly can create a custom report which includes only twitter site visitors and which ties the precise tweets with sales, conversions and different vital metrics:



From the report above you possibly can determine your most useful twitter followers who send most site visitors and conversions to your website. You may get details like twitter handle, day and time of the tweet etc.


You can too tie twitter followers to metrics like conversions and conversion rate. This report is for a non-ecommerce website, that’s why revenue and ecommerce conversion charge columns are all zero. In case of e-commerce website, it's also possible to determine revenue and metric like e-commerce conversion rate.

Shashank Pathak
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Created on Dec 31st 1969 18:00. Viewed 0 times.

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