Rollworks Boost Account Based Marketing with Machine Learning

by David Jones Digital Marketor

RollWorks, a division of Adral Group, is an ABM and B2B marketing platform that leads to better ROI, lower CPC and higher CTR for different organizations. Earlier this week RollWorks unveiled that they have launched a new machine learning solution using Account Based Marketing (ABM) in B2B Enterprises. With the introduction of their new predictive identification model, they can analyze a company's closed deals or clients to determine if it is more likely to buy predictive machine learning tools. . This feature will enable them to access data from more than 18 million accounts and more than 320 million contacts.

“Whether you’re just starting out or have already created a market-leading ABM program is an essential element of an account-based approach organized around a strong target account list,” RollWorks president Robin Bordoli said in a statement. "However, often the right target account selection and priority guessing work is why we need to bring high-quality data and machine learning-driven account scoring to our platform. It also improves the overall cooperation between the sales team. "

Some of the key features include:

Salesforce Sync: It has two-way, automatic sync with Salesforce. This dynamic feature enables sales and marketing alignment to prioritize specific account lists.

Account Advice: Backing up new high-fidelity accounts from the RollWorks B2B database enables users to target accounts on which they are not currently tracking their Salesforce CRM.

Account Group: Notice similar customer categories based on pharmacographic features and account scores.

Alignment of sales and marketing is a key element of successful omnichannel marketing, but it is possible to facilitate meaningful collaboration - especially with large amounts of account data. Account-based teams need strong technology to uncover work-based insights and target the most important accounts. There are some AI challenges that affect your marketing that you need to be aware of.

The new account scoring feature of RollWorks in our identification solution provides suggestions and enables precise prioritization of the target account list. We've also announced additional features, including account offerings, which equip new accounts from our B2B database, enabling us to target customer accounts that aren't currently tracked in the sales force. "" Justin Cooperman, VP Product Management.

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