A tale of Digital Marketingby Nikkhiel Karkhanis Domain Branding Consultant
The world has witnessed a communication revolution with the advent of internet. The traditional marketing practices are no longer in tandem with the techno savvy populace. People are spending more time reading on the net and even shopping ìs done via this new medium and so the companies are competing to grab this lucrative online space like never before. If internet was a brilliant invention of the 21st century, the evolution of smart phones have added fuel to this fire!
A company’s 1st footprint on the canvass of internet is it’s website. This is an identity. The world knows about your existence on the web space through your site. It is through this place people know about the products and services offered by it. In short it is a company’s start button to it’s marketing outreach strategies. It is impossible to thrive in the modern marketplace without a website and so it’s proper development under a skilled technical team is of paramount importance.
Phones are smarter than most of us today. The world is served on a mobile platter. People use their cell more than a laptop or a computer. Having a mobile app quickly amalgamates the firm with the consumers. In fact having an app is the coolest thing today. So make a user friendly app!
Social media as a marketing tool:
People are more connected to each other like never before, thanks to the greater outreach of social media. Gone are the days of social media when it was just a texting channel. Over the years it has evolved into à bigger data providing source. An event or activity when happening around and if posted here garners more attention of the public than any other place. Hence, companies are harnessing this prowess for their marketing purposes. Facebook, Instagram etc have got premium business profile options which helps you reach your target audience.
The process of putting the company website among the top search engine results is termed as search engine optimization. Companies either pay to the search engine or employ techniques like LSI, keywords usage etc. to stay on top of search results. So optimize to monetize the website! There are On page and off page SEO types for this. Get it done by our company Nspiresoft.com at affordable prices!
We are a leading digital marketing agency based in Pune. Our highly efficient team of digital maketers, content writers and wizards help you chalk out a success story using the above four parameters.
If you still have any doubts/questions in your mind about Digital Marketing, feel happy to annoy us.
Created on Jan 4th 2020 01:55. Viewed 221 times.