A BRIEF INTRODUCTION ABOUT PORTFOLIO PHOTOGRAPHY IN INDIA

by A.Rrajani Photographer A.Rrajani

Over the years, portfolio photography has gained great importance in the marketing world. It can be described as a visual presentation of one’s talents, which can help a prospective client or a photographer to judge and evaluate one’s skills and performances. Portfolio photography is essentially a tool to express the artist in others by making him or her visible. Portfolio photography in India has been gaining a lot of popularity, particularly with the boom in modeling activities in the country.

ONE OF THE MAIN REASONS BEHIND THE INCREASING POPULARITY OF PORTFOLIO PHOTOGRAPHY IN INDIA IS THE RISING COMPETITION IN THE COUNTRY.

Modeling has gained immense popularity in India and most of the modeling agencies have started accepting portfolio photography from aspiring models. Most of the models take part in national competitions organized by various modeling agencies. As a result, many models go to India for professional training and exposure.

In India, there are a number of professional photographers who specialize in portrait photography for both Indian and global clients. These photographers work closely with their clients to capture candid shots and one-of-a-kind images. Many models go to India for photo shoots and also to further their modeling careers. They use professional photography equipment and employ models from India and abroad to portray their unique looks and styles.

Today, many people hire photographers and portfolio photographers in order to create a portfolio to impress potential clients. A portfolio is considered to be a display of one’s true colors and talents. Thus, today many people who wish to start modeling careers have hired the services of professional photographers to create a portfolio for them.

PORTFOLIO PHOTOGRAPHY IS USUALLY DONE USING A FILM CAMERA.

But some photographers prefer digital photography, as it provides flexibility and also allows them to save more data. The photographs are then transferred to slides and these can then be shown to modeling agencies or companies. The main objective is to show off the best qualities of the clients and also to earn more contracts.

While creating a portfolio, photographers often take into consideration what clothes they will be wearing and what accessories they will be wearing. This helps in showing off the personality of the models and also makes them look more natural. Many models spend a considerable amount of time working on their portfolio. The photos can be used for advertisements, catalogues, magazines and websites. However, photographers often edit the photographs and alter the lighting and backgrounds in order to create a new look.