9 Prime Metrics to Track Your Marketing Performance

 “Measurement is the first step that leads to control and, eventually, to improvement”.

Measuring your marketing success is must to get to know the effectiveness of your marketing campaign. While measuring the success of your marketing campaign you should consider metrics, as it provides deep insights into your performance.

Metrics are the best indicator to let us know that which idea we should be replicating and which needs improvement.

To measure and, accordingly improve your marketing strategy it is necessary to know which metrics to track and analyze. So, here we have gathered the significant ways for marketing measurement.

1) Measure the Number of Unique Visitors

Unique visitors are the number of visitors that visit your site during a particular period of time and every visitor is just counted once. This metric works as the best indication for calculating the overall traffic of your website.

2) Calculate Number of Click-through Rates

It is the important metric for measuring ad performances and provides a broader view of how well are you attracting visitors. A good CTR indicates that user find it helpful and relevant. By looking at your CTR you can get to know how successful your keywords are and which one needs to be improved.

CTR is the number of clicks divided by the number of impressions. For example, if you have 8 clicks and number of impressions is 1000, then your CTR will be 0.8%.

3) Calculate the Bounce Rate

Bounce Rate is the percentage of visitors who arrive on your site and leave or bounce immediately before clicking on any other page of your website. For example, if a potential visitor find outs your homepage after searching for your company and leave immediately without clicking on any other link on your website.

You should keep your bounce rate as low as possible. If your bounce rate is less than 40% then it is considered to be good. It can be calculated with the help of Google Analytics.

4) Track KPIs

KPIs are Key Performance Indicators that help you understand whether your company is getting desired success or not. And, if it is not getting the desired results, then what are the areas where it needs to work. So, the main aim of KPIs is to bring improvement.

Tracking KPIs can be measuring number of sales, calculating number of customers and total revenue. And, KPIs may vary from company to company according to the type of business they are into.

5) Measure Conversion Rate

With the help of Conversion rate you get to know that how successful you are with your marketing efforts that whether you are able to attract qualified visitors to your site or not and how your website is convincing those visitors to go with your products and services...Read More