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8 Digital Marketing Tips Your Competitors Probably Don't Know About

by Fit and Beautiful4 Fit and Beautiful4

Do you feel that your company's online presence is not on par with the competition?

Small businesses often lack the ability to hire digital marketing specialists who can help them with marketing strategies, improve their internet presence and keep up with the latest developments in the industry.

But what are the difficulties of the small entrepreneur when he enters the web world.

What are the best strategies to follow?

1 . Too many things to worry about

The multiplicity of interventions required lead the owners of small businesses to take care of too many things by committing a big mistake, that is to do everything at once without having the necessary skills.

Setting up several social media accounts, a PPC campaign or even taking care of corporate blog articles without having the proper knowledge is a mistake that can negatively affect your company's online presence.

When entering the world of the internet, focus and consistency should be your primary goals.

Focus : If you try to run multiple campaigns at once and don't have the necessary knowledge, you will have a hard time determining which marketing campaigns are having success.

Consistency : this is the key word to get your business off the ground.

Being consistent with social media will help you find many more followers.

Being consistent with blogging will help you build a loyal customer base and turn potential customers into loyal customers.

Being consistent with SEO efforts means saving in the long term by not relying solely on paid advertising.

2. Find the Right Social Media Channel

Anyone who owns a small business knows that having a presence on social media is essential.

Many try to go from being invisible to being present everywhere and in the same time frame. For most brands, this is a fatal mistake.

As a small business owner, your goal should be to find your place on social media. This means that you should initially focus on a few social media platforms where you already have a user base.

After creating a marketing strategy on the platforms by analyzing the statistics, you can study other platforms on which to promote your business.

For example, if you don't have the interaction you expected on Instagram, then you should focus on a platform where engagement and interaction with potential customers is greater!

The goal is to find the social media platforms that bring you the highest level of interactions (likes, shares and comments) and constantly publish posts in order to create a loyal user base.

3. Influencer Marketing

Influencer Marketing is a relatively new type of marketing in the industry and probably many of your competitors haven't heard of it yet!

Influencer Marketing can be a very powerful tool if handled correctly.

It is a type of marketing in which the focus is on influencers, rather than on the target market as a whole. It is a form of marketing based on people who have an influence on potential customers. Instead of marketing directly to your target audience, you are hiring influential people in your industry to promote your business.

When it comes to social media users, influencers are basically the strongest referrals your business can have.

For example, a Collective Bias survey showed that 30% of consumers are more likely to purchase a product recommended by a blogger. It is therefore necessary to look for potential influencers in your market niche in order to interact with them and improve the visibility of your brand on social media.

What are small business owners doing wrong?

Many small business owners think guest posts are the best way to get backlinks and increase traffic to the site. In reality, this is a technique that must be used with caution as Google has already penalized this type of practice on several occasions, punishing websites that abuse it.

This does not mean that guest blogging is a bad practice, quite the opposite! You should be careful not to use spam techniques, but rather to pursue clear objectives:

Promote the brand.

Building credibility by relying on industry giants.

Collaborate with other communities.

4. Don't Underestimate the Importance of Having a Mailing List

A mailing list is probably one of the most effective and responsive resources you will have available.

Effectiveness - CRM software company Hatchbuck found that customers who purchase products via email spend 138% more!

Responsive - According to Quick Sprout, mailing list subscribers are 3 times more likely to share content on social media!

Unlike your social media followers, you own your mailing list.

Of course having a strong presence on social media is very important, but when it comes to turning potential customers into paying customers, email marketing is still one of the best techniques to get it today.

5. The 80-20 Rule for Content

The 80-20 rule means that 80% of success will come from 20% of commitment.

This rule applies to everything, including content. Your content can be presented in a variety of different mediums. For example: videos, webinars, blog articles, infographics, etc.

How does the 80-20 rule apply?

In short, 80% of content should communicate Value, and 20% should be focused on promotions. Valuable content means content that is unique, new, useful, relevant and that solves real problems for your target audience.

The success of the strategy will come from 20% of your commitment, but the other 80% is needed to guide it towards your business!

Many small business owners do just the opposite.

80% of the content they post is dedicated to sales, and only 20% contains useful or valuable information!

Additional benefits of having a blog:

Receive targeted traffic.

Add a human element to your brand, thus helping to increase customer trust and loyalty.

Economic savings and simplicity of configuration.

6. When to rely on SEO

All the small business owners who venture into the world of digital marketing tips have heard of SEO. However, many of them shy away from it because they think it's complicated and takes too much time and effort.

While both of these things may be true, SEO is still the best way to drive free traffic to your website.

Even something seemingly simple, such as your company name, can affect your search engine rankings.

According to a local SEO guide , companies that have included a “strong” keyword in their business name earn 1.5 points more than companies that don't.

Instead of focusing on a long-term SEO strategy, too many small businesses spend their budget on PPC ads right away. We will talk more about this in the next section.

What are the areas covered by SEO?

There are many, here are the main ones:

· Site optimization.

· Optimization of site pages.

· Optimization for mobile devices.

· Creation of credible links.

There are many other sub-categories, for example just using keywords.

Investing some of your time to learn how to implement SEO techniques will give your site better visibility on search engines.

And to get an idea of how important SEO is for website visibility, you can also look at Google updates. A very important update has meant that websites that do not fit various digital devices do not show up in the search results!

But now luckily you won't have to learn SEO on your own because you can count on the specialized staff of an SEO agency: the WebDomus staff !

Hiring an SEO specialist will help you do an SEO audit, which is to analyze how users interact with your website and social media platforms.

Finally, remember not to expect an immediate increase in traffic from the use of SEO techniques; invest in paid traffic just to attract visitors quickly.

7. When to Use Paid Advertising

As we mentioned in the previous section, many small business owners spend most of their budget by investing in paid advertising.

It is true, it is a winning idea since investing money in paid advertising from the beginning allows you to increase traffic. But in the absence of a sales funnel and long-term SEO strategy, relying only on PPC to drive more sales doesn't have to be the only sustainable digital marketing method.

The mistake that is often made is to confuse the following equation: “more traffic” = “more sales”. The only result will be to get more potential customers without making sales. And in advertising with the PPC strategy alone, in which you pay for every single click, this can be very expensive if you do not make conversions from the clicks.

Here is in 3 simple steps what you will need to do to convert leads into sales:

Create a relevant and compelling offer (such as a free newsletter or eBook).

Create useful content for the website.

Create targeted PPC ads to drive customers to the site.

Remember one of the most important digital marketing tips: traffic isn't everything.

It is a mistake to expect to turn potential customers into immediate buyers.

8. Improve the User Experience

Improving the user experience (UX) is crucial to keeping the different marketing strategies together.

There are several digital marketing metrics and tips to measure user experience:

· The content of the site.

· The communication channels.

· An intuitive user interface (UI).

· The loading speed of the website content.

· Intuitive menu navigation.

· Chatbots to aid in communication.

· A simple tone of communication.

To make the right choices, you will therefore need to know your target audience better.

Here are the three key digital marketing tips to remember to create a good user experience in 2020:

Remember to continuously inform and inspire users through content.

Implement a customer management strategy to help you connect better with them. This will help you gather feedback from customers themselves, making them feel part of the brand community.

In 2020, the effectiveness of video marketing continues to grow in popularity with the rise of live streaming. Popular platforms, in fact, have already embraced live streaming. Consider Facebook Live, Instagram Stories, and Snapchat Stories to engage users.

Finally, remember that the best way to stay one step ahead of the competition is to correctly use and combine the different digital marketing methodologies.