7 Powerful Ways to Convert Website Traffic Into Leads

by Sandip Trivedi Digital Marketing Trainer and Inflluecer

Why it is important

When we submit a website to the internet the main focus is to gain more traffic with more access to the internet, the number of online users also increases considerably. Therefore, it is now feasible to attract the interest of online users effectively as compared to offline users.

It is true that in digital marketing, website traffic plays a direct role in bringing conversion [or/leads] to a business. With the wide approach of online advertising, converting web traffic into leads has helped businesses bring more revenue and further boost their growth. In this blog, you will learn some of the most effective ways to convert website traffic into leads.

1. Landing pages

Landing pages are one of the most effective ways to convert website traffic into leads. While the purpose of many content pages on the website is to provide information; landing pages are designed for collecting information. Very effective landing pages combined with targeted traffic can give a conversion ratio of as high as 50-60% and in some rare cases even more than that. Putting up several landing pages inside your blog or main content a website increases the chances of more people coming to those landing pages via search engines.

Click here to watch landing page creation video:

https://www.youtube.com/watch?v=Ij1g4YkYCr4

2. Onboarding email sequence

Once someone makes a purchase from you or become a client, you will want to send them an onboarding email sequence or email marketing. This can be much easier than manually sending the same emails to your clients or customers each time someone buys something from you.

If your customer purchased your digital or physical product, you can send them an onboarding email sequence that helps them understand how to effectively use the product. As the creator, you never want to assume that the customer knows how to use your product.

3. Unblockable Pop - up

There are thousands of website which uses unblockable pop-ups, there is a plugin in WordPress called Popup Domination which can create pleasing popup forms on your website, the unlockable pop-up is one of the most excellent ways of converting website traffic into leads as it allows split testing and tracking.

4. Provide free subscription and trials

This method makes it possible to redirect the first time guests of your blog to a landing page where they are asked to opt-in return for something valuable such as a free e-book or a bulletin. Such plugins will only redirect to new visitors and returning visitors will only see your home page.

It is a very good choice for capturing a lot of leads in a small period of time, it is not the most optional method. It touches the user experience on various levels.

5. Forms into videos

With the popularity of videos on the web, a new kind of opt-in form has become popular with digital marketers. They choose forms in the videos. The following screenshot shows.

The login video that is displayed during the video, and allows the internet user to watch the video after logging in. You can also enable activation at this stage by disabling the skip option. The form can be configured to appear at the beginning or end of the video.

6. Keep it light and easy

Most of the calls to action we see on websites are all about buying a product or requesting to speak to a sales rep.

Many times our the blog has the first time and repeats visitors; therefore, includes calls to action that makes it super easy to buy if they are at that point, but also include the “softer” call to action for those on a first date with your site. You definitely don’t want to force someone to search for how to get more information about your products or turn off first-time visitors with a sales offer. Balance is the key.

7. Be your own advertiser

Traditional content creator’s goals are to bring in visitors and then sell ad space to make money. As the world of marketing has changed, marketers are creating content and using social media to drive visitors.

To conclude, there are many other ways as well which help you to convert the website traffic into lead. Here I try to add as many as I can, the above are the best 7 ways to get leads in an effective manner.