7 local SEO services to gain top Search Rankings

by Azhar Uddin Technical Architect

If you want to rank among the top search results in search engines like Google, you’ll need to concentrate on these local SEO services for your company.

LOCAL SEO

1.GOOGLE MY BUSINESS OPTIMIZATION.

Local search indicators, Google My Company listings, contain key business information — and appear when people search companies near them.For eg, a fast search for the “best pizza shop near me” results in the following results.

Google’s local SEO 3-pack is the listings at the top of the search page. Searchers can see the locations of these pizza shops on the map above, and click on the results to see the Google My Company restaurant lists.

These listings include key details such as company address, hours, website, phone number, and even pictures.If you want your company to appear in Google’s local SEO 3-pack, you need to assert and optimise your Google My Company list. You’ll also want to keep your business name, address , and phone number (NAP) details consistent across your online listings to boost your chances of earning top results.

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2.LOCAL CITATION BUILDING

In addition to claiming your Google My Company page, you’ll also want to make local quotes.These quotes include details such as the company name , address , phone number and website.Citation building campaigns will help you win local listings on sites such as Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.

3. KEYWORD TARGETING

You would also need to target local keywords on your website and on your site content to rank at the top of the local search results.

Targeting location-based keywords can help your company appear in more local searches so that people in your area can identify and contact you.

4. RATING AND REVIEW MANAGEMENT

It is extremely essential for local businesses to track and respond to online feedback.

Ratings and reviews can appear on your website, as may third-party websites such as Google My Company, Yelp, and Facebook. Positive or negative, it is crucial that you respond to all feedback in order to show customers that you take their needs seriously.

People are looking at reviews before visiting local businesses, so keeping your reviews up to date and responding to questions and comments will attract more people to visit your company.

5. LINK BUILDING

Having backlinks from other respected local businesses can also help improve your local search rankings.

How are you earning links?

Start by developing useful content that targets your local business-related keywords. If other sites like what they see, they can connect back to your site with their own content.Search engines like Google consider the number and consistency of backlinks at ranking pages. This means that it is necessary to have a good backlink profile, complete with links from the local authorities.

source: @webfx

6. USER EXPERIENCE ANALYSIS

It is also important to have a great user experience ( UX) on your site if you want to draw more local traffic.If your website doesn’t have a positive UX, visitors won’t waste time hitting the back button — and your bounce rate will increase. High bounce rates signal poor user experience, and search engines will not rank your site highly if they have a UX that is less than ideal.

Here are a few fast fixes to boost the UX of your site:

Streamline your navigation and internal connexion to make it easy for tourists to find the information they need.
Speed up your site with the Speed Optimization Services page.
Includes visual and interactive components for user experience.

7. MOBILE RESPONSIVE DESIGN

The final local SEO service you want to invest in is making your mobile site sensitive.More than half of online searches — nearly 60%—come from mobile devices. Sometimes, searchers need information when on-the-go, particularly when it comes to finding local businesses.This makes it important for local businesses to follow responsive mobile web designs. If your site is sensitive, it will look amazing and work well, no matter what device someone uses to access — a desktop computer, a mobile device, or a phone.