7 Key Methods to Optimize Facebook Fan Page SEO

by Shashank Pathak Digital Marketing Analyst

There are numerous rumors going around in regards to the proper ways to optimize your Facebook fan web page SEO. Some individuals counsel utilizing key phrases in the filenames of your uploads, and others say it's essential have each URL you own linked to your fan page. If you happen to're something like me, you do not significantly have time to sit around and seek for a tip here and a tip there, solely to find out weeks later that it did you no good.

This submit offers a few more tips about optimizing your Facebook web page for SEO proper now.

7 Methods to optimize your Facebook fan web page SEO proper now

1. Choose the very best title for your Facebook fan web page

This may sound like a no-brainer. Nevertheless, it is probably the most basic step in terms of optimizing your brand on Facebook, and can also be probably the most important.

There's at all times the temptation to stuff your fan web page title with tons of key phrases, like "Bob's Bakery - Muffins, Bagels, Cookies, Breads - Catering & Events." Surely, having a name like this will damage your viral growth price inside Facebook. If you happen to appear too spammy, your fans will probably be less prone to have interaction along with your web page, not to mention share posts and updates with their friends. In fact, individuals may even conceal your updates from their information feed - imagine the horror!

Do not be too generic both, though. Facebook's intent behind fan pages is that they signify real businesses, manufacturers, personalities, etc. By selecting something too generic, like Journey, Sports, Fishing, etc., you run the danger of Facebook shutting down your ability to submit updates and attain out to new fans.

Fast Tip: The primary word in your fan web page title is given probably the most weight (significance) by Google.

2. Create a custom fan web page vainness URL

After your fan web page has 25 Likes, Facebook provides your you the ability to create a unique URL (or usernames as Facebook calls them) for the page. As a result of URLs are closely weighted by search engines like Google, it's critical that your fan web page URL reflects a facet of your business.

If, by some misalignment in the stars, you discover that one other fan web page has claimed your small business' title already, make certain to include what your small business is about in the URL.

You can take a look at some different username choices Facebook provides before choosing your one for your fan page.

3. Use key phrases in strategic areas on your fan web page

Just like traditional websites, key phrase optimization is probably the most fundamental form of on-website SEO. The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are literally pulled from your fan web page as SEO elements.

Right here is an instance of how a search engine would index your web page:

SEO Title = Your fan web page title
Meta Description = Fan web page title + the About section of your web page
H1 = Your fan web page title

To optimize your web page for local searches, it is rather vital to include your Handle, Metropolis, State, and Zip. For product-associated searches, the Company Overview, Mission, and Merchandise fields must be filled in along with your applicable information.

Fast Tip: Just like your web site's meta information, chances are you'll want to consider using a quick, one hundred forty- character description for your fan web page so your complete message displays in the search engine's snippet.

4. Embody your phone quantity and address

As stunning because it sounds, there are an excellent amount of businesses out there that do not include such a info on their fan page. As a majority of your sales could also be from on-line visitors, it will possibly look like not quite so vital for you to include. However remember, indexing your brand for local search outcomes is crucial to growing your Facebook fan page.

In addition, Google locations larger significance on pages with specific data like your small business's phone quantity and address. So, pages that include such a information can effectively enhance your brand's total SEO.

5. Backlink to your fan web page on present channels

The more inbound hyperlinks to your web page, the more authoritative your web page is in keeping with Google, and you can be ranked higher. That is why it is rather vital to bloggers once they have their content linked to from other websites, blogs, etc.

This same precept applies to your Facebook fan page. So, where it is applicable, include a link to your fan web page from your other digital channels, like your web site, blog, and Twitter profile.

6. Optimize Facebook fan web page status updates

When posting updates to your Facebook wall, keep in mind that the primary 18 characters of a Facebook submit serve as the meta description. So, benefit from the option when Facebook prompts you to "Write something..." since that text will probably be thought-about the SEO title for that update. Together with direct hyperlinks to your small enterprise web site in your updates can also be an excellent apply to follow.

Fast Tip: Just like your fan web page's title, Google locations a higher significance on the primary word of your update, so chances are you'll want to think about making that a keyword.

7. SEO for Facebook Notes

Facebook Notes is something that is very beneath-utilized. When used appropriately, Facebook Notes can present your fan web page with an efficient approach at rising your total SEO. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your note
Meta information = Your fan web page title wrote a note titled, your note's title

Facebook Notes provides your web page the ability to create multiple "pages" beneath the primary fan page. Notes are additionally a good way to broaden on particular provides or occasions that your small business is internet hosting and have them listed in search engines.

Bottom line for Facebook fan web page SEO

Don't forget that the overarching objective of Facebook SEO is including to the worth of your total brand. You will need to take note of the comparison between raw visitors and engagement level.

Whereas utilizing the methods above may help enhance your SERP ranking, probably the most crucial part is that it coincides with an awesome product and incredible engagement to grow your following.