7 Expert SEO Tips you need to know

These are some of the following points which one should remember while making a competition in the SEO market.

You can’t analyze your competitors, if you don’t know who they are. In some cases its very easy to identifying your customers  – for instance, if you have an offline business and you find your competitors there, just check their sites and you will be done.

However, in other cases, finding your competition isn’t that much easy. Your competitors could have sites of your niche, sites that rank well for on major keywords, or direct opponents for your long tail keywords, etc.  Perform a search with Google about your target keywords and make a list of the sites/companies that brings high in the search results.

After you have a list of your competitors – or at least the major ones – the next step is to visit their sites and analyze them. You would be watching if their sites are professionally designed, if they have much content, what quality of content they have, whether they use static or dynamic URLs, etc.

Keywords are always means the most important factor for success of SEO. Therefore, you can expect that if your competitors are using keywords properly, their site will rank would be ranked in search engines. You may have some difficulty in identifying the keywords that competitors use because what you think to be top keywords for your niche, might not be on their list. If you don’t know which keywords they are using, try to check if they use your keywords – this will good for nothing.  For Better search of the keywords use keyword planner.

Back links are considered as the backbone of good SEO rankings. Just for that you need to thoroughly remind the back links of the competition. Look for their number and  origin, anchor text, etc. and you will get something on how your competition is doing on this point. 

Very often you may get some back link ideas for yourself – i.e. if you see that your competitors have back links from popular sites you didn’t know about, contact the webmaster of the popular site to see if you can get back links from them, too. The free tools you can use are: Back link Anchor Text Analysis and Back link Summary.

Keywords and back links are important but that's not it. In order to get a thorough idea of how your competitors are ranking, you need also to check your competitors’  Ranked pages in Google and how they are perform in Yahoo and Bing. Top Institute for Digital Marketing Course in Delhi, you should also look at the number of indexed pages sites of your competitors have with engines. 

Social media tends to drive lots of traffic to the site. That is why you won't skip a check how your competitors are performing on social media. Unfortunately, this function check is harder to perform. Social bookmarking sites are the types of social media and you can analyze from them. Have a look at some of the major social bookmarking sites to see if your competitors have posts there and how popular are those posts.

Twitter and Face book are two other huge sources of traffic. You can browse to see if your major competitors have profiles at these sites but unless you make friends with them, you will never knew what exactly the posts they have. Still, if their profiles are publically available , this gives an overview of what they do on Twitter and Face book.

Many businesses have fended out that using PPC to drive quality traffic is cheaper and more efficient than optimizing to rank well in natural search results SEO. Google Ad words is the referred choice for PPC but there are also other networks many freelancers will use. One of the best tools, though it is limited to Google Ad words only, is the Analyze Competition tool by Google. It allows to compare how your PPC is doing in comparison to your competitors’ campaigns.

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