6 Ways to Encourage User Generated Content for eCommerce stores.

by Simon Walker Ecommerce - SEO Expert

There are six simple ways, which can encourage your valued customers to submit content. It will increase your site traffic and can increase sales. Online stores have many benefits as anybody can purchase any products while sitting from home or working in office. When you are planning to create online store first you need to have study about the services and products you are going to sell and then you have to choose platform for your store on which you will build your online store. There are many platforms for creating online stores such as Word Press, Presta Shop and Magento. Every platform has it own functionality and benefits but Magento has many benefits as compared to any other platforms. You have to choose one of them. After choosing platform for your online store then you to study about your audience to which you have to target. After completing all the procedure, you want sales and want traffic on your online store. After launching your online store, you will find that there are hundreds of online store, which are selling same products as you. Now you have to compete against all these stores also you need to sale your products.

Magento Based Online stores

Magneto platform allows you to get Premium Magento Extension for your online stores, which helps you in customizing your website. You need to have good content for your site. People usually do not believe on your words about your products they believe on the words of third party. This third party is your existing customers. They have the experience of your products and services. Therefore, you need to have products reviews from your customers. In other words, content from your customers.

If online shoppers can choose their products from hundreds of online stores selling similar or even same products. It is important for E merchants to look for opportunities to differentiate. Now we will discuss about some suggestion, which will help you in gaining content from your customers.

Let Shoppers Know You Want Content

Sometime it is enough that you just let know your customers that you need content whether reviews or pictures. However, it not works every time you need some extra work.If you put a large link or button on your product detail pages that asks your store visitors to publish review. You can put latest reviews sections in category pages or on your Home page. You can use your social media also for getting Reviews there. Ask regularly about your services and products from your customers.

Reward Users for Blog Posts, Videos, and Photos

Shoppers may provide you content but in exchange, they may want some reward. There are many companies, which gives gift cards to their customers for published blog posts. Use your customer’s generated content along with their images on your home page or product pages. Many visitors just come to check out the pictures and buy something too.

Use Contests to Encourage Contributions

Contests are another good way to get user generated content for your website. There is single prize for contest but users submit their content to get prize. You need to run contest, which can give you many user, generated content or photos. You can sort out quality content for your site.

Ask for Product Reviews

Product reviews is something, which can push any customers to purchase products. Many online shoppers have believe and trust on product Reviews. They believe on the words by third party. You can use Magento Advanced Reviews Extension for this purpose

All above suggestion will help you in getting good content for your Magento based Online Store. You can find more about Professional Magento Extension on Magento Commerce.