6 Things Your Promo Models Should Have Beyond Looks

by Kristen White Blogger

When planning an event, using promotional models is a good idea. These will spice up your event by greeting customers and generating leads for your business. When choosing promo girls, there’s more to look for than looks. Apart from being very pretty, having a bright smile, long legs, and curves in the right places, the model’s character, and presentation matters. To make the selection process easier, check these 6 things your promo models should have beyond looks.

Here’s a catch

Before digging into the features to look for in a model beyond sheer beauty, it’s good to understand their work. The work of promotional models is quite different from regular models. The only similarity is that all models play a significant part in the big picture of marketing. Promo models interact with customers, clients, and event guests as part of their job description. Additionally, these models might be required to generate sales during the event.

Spellbinding beauty isn’t the only ingredient for models that will contribute to overall event success. When selecting models for your event there's more to looking at only great looks and attractive appearance. Marketing your brand requires a stellar personality and exceptional communication skills. Let’s dig deeper into the features to look for when choosing models who have what to takes for a successful promo campaign.

Knowledge of the sales process

Regardless of whether the models are responsible for closing sales, it’s necessary to understand the company sales process. This will allow pointing customers in the right direction. You need Dubai models female who recognize the opportunity for your company when approached by a potential supplier. The model must keep the conversation simple until a responsible person from the company comes to close the lead. When handing out samples, the models must entice customers to end up buying your products.

Punctuality and reliability

To make planning and organization easier, your models must be punctual and reliable. You wouldn’t like models who don’t come in time. You’re likely to get frustrated, which might ruin your well-planned event. The models must come early for last minute briefing before the event kicks off. This gives room for models to be acquainted with the venue before the guests arrive.

Exceptional communication

Good communication isn’t about talking non-stop without running out of stories to tell. Quality models need exceptional communication skills allowing interaction with the attendees, listening intently, and giving timely appropriate responses. This skill comes in handy during trade show events or field marketing campaigns where direct conversations with potential customers are essential. Your models must not annoy or bore people but to keep them interested in your products.

High degree of tolerance for others

The marketing profession requires meeting different people with various attitudes. So, your models must be tolerant of people who might be irritating or annoying. Others might be outrightly rude or prank callers. The promo girls must tolerate this aspect of their job since it’s impossible to judge the character of a customer. All must be treated with courted and respect.

Self-confidence

During the event, your models are undoubtedly representing your company in the public. Therefore, they must be willing to communicate effectively with strangers and even maintain a smile when ignored. The right models must have inherent confidence with an outgoing personality to make the job enjoyable regardless of the few misgivings.

Personal interest in your company

Finally, it’s very important to hire models with interest in your company, product, or service. It would be awkward using models without knowledge of your products during an exhibition. If you sell tech equipment, the models to work with must be keen on the latest trends in the tech world. This will come in hand to answer customer queries and to market your products better. Additionally, models knowledgeable about your products easily give recommendations to customers for the most suitable product to meet their needs.

Bottom line

For a successful promotion campaign, using promo models is a smart idea. However, you don’t just pick models jud ging by their smashing looks. The right promo girls must be confident, tolerate others, have an interest in your company and products with stellar communication and reliability. This requires choosing a staffing agency with a variety of models to make selecting the most appropriate staff for your event easier.