6 Questions for you to Think About Before Choosing a Web Design Agency

by Ascensor Limited Big Things coming in digital 2018

For the majority of businesses, a website is the focal point of your online presence. Your investment into web design Leeds will enable you to attract more qualified leads by engaging them on your website. When you choose your web design agency, you need to make sure that you’re clear about what you want to achieve and that they are the right people to deliver the results.

Here’s a few things for you to consider when you’re making such an important decision:

1. Do you already have a website?

This might seem irrelevant, but it’s an important question for a couple of reasons. Firstly, a web designer will need to know how much work they will need to put into your website. If you don’t already have one, then they will need to put in significantly more work to build one. For businesses with an already established website, it may be that they can make modifications to your existing website that achieves your goals.

Also, if you already have a site, the digital agency Leeds can use this to inform the design of a new one. But making use of your analytics and how users use your website, they can determine where improvements could be made and ask you what you like and dislike about your current website and what you wish it could do.

2. What does your business do?

Of course, you’re already aware what your business does, but is it clear to other people? A good web design agency will take the time to get to know your business, the products and services you offer and who your competitors are. With this information, they’ll be able to shape a website that reflects your business best.

3. What do you want your website to achieve?

It’s important to understand exactly what you want your website to achieve. This could be anything from generating more leads and revenue, to increasing brand awareness. Make sure that your agency understands your business goals – this will help them to creating a more purposeful website that delivers results. What your goals are impacts the design of your website.

4. What is your USP?

However seemingly insignificant, every business has something to offer their customers that is unique. Something that sets them aside from their competitors. This is an important selling factor that can be incorporated into your website and highlighted in the design.

5. Who is your target audience?

Your target audience plays an important part in determining how the design of your website is shaped. For your website to drive results, you need to understand who you’re trying to target. Your target audience’s behaviour will impact how your web design agency structures your new website.

6. What features do you want your website to have?

It’s important to think about the kinds of features you want your website to have incorporated. You want to make sure that you’re including elements that will help you reach your business goals. The features that you choose should always have a purpose and should always have your goals in mind.