6 Expert Tips to Make Your Business Brochure Standout

by James Shah Award Winning Digital Marketing Agency

Some may believe that brochure printing is obsolete since all marketing appears to be digital nowadays. However, this is not the case; a well-designed brochure is an effective lead-generation marketing tool.

A brochure is a wonderful method to provide potential clients with more specific information about your business, project, event, venue, or idea.

Promotion and publicity, as any company owner knows, are critical to success. An effectively designed brochure is a low-cost approach to spread your brand and set you apart from your competition to attract a diverse variety of customers.

To achieve effective brochure design and brochure printing, consider the following six expert tips to help your business stand out.

Match Your Marketing Format to Your Topic Matter

Before you start thinking about brochure printing or design, keep in mind that several types of printed marketing materials often get confused with brochure printing – from flyers, magazines, newsletters and most commonly pamphlets.

While it may seem like a slight distinction, but the material you choose is an important decision that dictates your consumers' perceptions of your brand and product value.

In particular, when printing product and business information in a compact booklet format, you've probably heard the term pamphlets and brochures used interchangeably. Although these terms appear similar, they are quite distinct, with different delivery purposes utilised for various topic matters.

By definition, a pamphlet is a small and unbound booklet intended to market or offer information on a particular topic, mostly used to inform rather than to sell directly. In contrast, a brochure is a single or multi-page folded paper used to advertise a company's products or services.

The clear distinction between the two print marketing format is topic matter. Brochure printing is used to market goods and services, whereas pamphlets are used for non-commercial marketing. Brochures usually include more pages and graphics than flyers. Pamphlets can have numerous pages, although they usually have fewer pages and more text than visuals to enlighten the reader. However, depending on your marketing goals, these two can be utilised interchangeably or simultaneously.

Define Your Target Audience

Again, before committing to brochure printing, you need to nail down your business's target audience. Whether you segment your market by age, purchasing cycle, income, geography, or lifestyle choices, your brochure must have a clear definition of who it is attempting to reach.

Directed targeting at a specific group of clients can be achieved with the brochure's language, graphics, physical positioning, and campaign messaging. For example, a house insurance brochure aimed at 75–85-year-old homeowners should look and read quite different from one aimed at 25-35-year-old female renters.

Write Concise Content Appealing to Your Target Market

When writing content for your brochure, the content must be guided by the brochure's structure, ensuring that the correct content is displayed on the right portion – on the front, centre and back of the brochure.

To put content structure simply, your front page should have a single and strong statement that clearly summarises your brand and the service or product you are selling or promoting.

Inside the brochure, content should be short and easy to read with distinct sections, descriptive headings and bullet-point forms to deliver meaningful information without requiring any further explanations.

Finally, the back page should have specific brand details such as pricing, contact information, QR codes and social media addresses.

Brochure Printing Call to Actions

No matter how well-designed, your brochure will fall short of its intended goal if it lacks a call to action (CTA). You should never think that simply because your brochure is aesthetic, your audience will buy your product or attend your event.

So, you must utilise brochure printing to persuade potential consumers to take a certain action, such as visiting your store, visit the website, enter a contest or signing up for your email newsletter.

At the end of the day, you want to create leads. Figuring out what call to action you want will help you write more persuasive and helpful content. Many businesses employ special promotional codes, coupons, or tracking codes to track website visits to determine the efficiency of their brochure printing in driving online traffic.

Make The Brochure Layout Easy for Readers to Navigate

Brochure printing is uniquely adaptable, thanks to the unlimited layouts you can create by adding folds to your brochure printing. A folded finish, such as a half-fold, tri-fold, or spiral-fold, may make a distinctive impression on your target market, not only making it stand out among the hundreds of other brochures.

But adding folds in your brochures will direct your consumers to the information flow you want them to follow. Clever brochure printing allows additional room to market your business and incorporate important material in an attractive manner using an easy-to-read graphic layout and innovative printing processes.

The usual booklet look is half fold, which works well for simple presentations and information pages.
The Z-fold, which is shaped like a z, is ideal for postal marketing and large pictures.
The tri-fold brochure is the most common style of brochure printing and is suitable for most forms of marketing.
The open-gate fold creates a large reveal, which is ideal for more imaginative businesses and marketing presentations.

Add Luxury with Specialty Embellishments

Particularly with brochure printing, we encourage you to look beyond the design's look but consider how to elevate the feel and texture of the brochure. There's nothing that makes brochure printing pop, like luxury accessories and specialty embellishments, including:

Foil - Creates a gleaming metallic effect on certain sections of your printed paper.
Cello or lamination - a thin plastic film that gives a glossy or matte appearance to paper.
Embossing - a technique for adding texture to a print by raising or lowering a feature on the paper.
Metallic inks are utilised for high-end work because they can achieve opaque or shinny effects that other inks can't. It comes in gold, bronze, silver, and copper hues, as well as greens, blues, and purples.
Fluro Inks are pigments with a high colour yield that stand out and provide brilliant, clear colour coverage even on the darkest textiles.
UV or Spot UV - a unique ink that creates a high-gloss sheen by acting as a gloss coating on top of the paper.
Special Die Cutting - produces one-of-a-kind forms on paper during printing, such as a circular brochure.

Following these six expert tips on brochure printing can help you create a compelling brochure that achieves your objectives. Such strategies could make the difference between your company's brochure being read by your target audience or ending up in the trash or in a stack of forgotten brochures.