6 Email Marketing Trends to Build your Strategy

by Kanika Ahuja Digital Marketer

Machine Learning to Uncover the simplest Email Sending Time

A big a part of an email’s success depends on when it’s read by its recipient. We all know this already, which is why we all keep trying to work out what the simplest time to send a newsletter is. Send me an email about Starbucks Christmas’ treats while I’m at the gym, and I’ll just ignore it. Tempt me while I’m call at the cold, and I’ll probably want to shop for the entire store.

While we’ve been talking about automation for quite a while, 2020 will bring an entire new way of brooding about timeliness. ESPs and email innovations will still search for ways during which AI can help marketers crack that code.

But is there really a universal best time to send an email campaign, or does it varies from recipient to recipient? What about getting emails into a contact’s inbox precisely once they are presumably to read it?

Machine learning will help ESPs offer new tools which will automatically optimize sending time to form sure your emails reach all the various inboxes at precisely the right time. No more guessing.

Design Innovations for Better Shop Ability:

Once you’ve cracked the proper time to urge those amazing emails into the inbox, the fight will move onto a special, more complex battlefield. Shining through in your contacts’ inbox is tough, and going from a hospitable a conversion requires tons more creativity now than it did before. For more info on various email marketing tips and trends, follow us at Digital Technology Institute.

So how does one go from someone reading your campaign to truly clicking-through? Increasing email shop ability is going to be key to push conversion even further. The utilization of smart design and interactive features that guide readers to your CTAs and permit them to interact with the content are going to be essential.

Sending interactive emails that enable the user to convert without leaving the inbox has been an opportunity for quite a while, but it’s far away from being the norm. Interactivity allows users to start out their purchase directly within the inbox, eliminating the friction between email and onsite conversion. To form these easier, email developers can leverage tools like Email Markup or Mailchimp.

Shop ability on the move:

According to Litmus, email span surged by 21% in 2019, with mobile access playing an enormous role therein increase. Nowadays, quite 50% of emails are read on mobile, so sending responsive emails may be a must to be ready to provide a seamless experience and maximize your ROI.

Templates got to be designed with a mobile-first approach, no matter whether you code them or build them using an email editor – something that's increasingly challenging with the range of devices and screen sizes available today. Luckily, employing a responsive drag & drop responsive email builder like Mail jet’s Passport can help.

For email developers, it doesn’t get easier than MJML, our open source terminology. MJML is responsive by default and allows you to seamlessly import your templates into Mail jet or download them in HTML, knowing that your design will look great on any device.

Collaboration for better brand marketing:

In 2019, we’ve seen companies look for better ways to control their brand messages. In-housing has risen as a trend, with companies moving marketing functions in-house to ensure better brand alignment and consistency. However, this has also highlighted a need for improved processes and correct tools to enable these teams to work together more effectively.

As brands continue to develop their Omni channel marketing strategies, marketers will need to look for better ways to collaborate and ensure consistency in their messages across different channels.

Better tools for internal collaboration:

For email, this will mean enabling everyone in the team to be involved in the creation of different campaigns in a way that allows brands to reduce iterations and control the final product.

To help expanding marketing departments, Mail jet has created an Email

Collaboration Toolkit, a set of features that enable multiple users to manage users’ roles and permissions, to work together on their templates in real time and to easily track changes to protect their brand.

Even more Data Protection:

While in Europe we seem to have put the heftiness of GDPR behind us, data protection is far from being a thing of the past. In fact, in January 2020 the California Consumer Privacy Act will come into effect, forcing those in the US to embrace similar data privacy standards as those that already apply in the EU.

During the past few years, we’ve seen an increase in user interest regarding the way companies use and protect their personal data, and brands will have to continue working towards becoming more savvy and vigilant to maintain their customers’ trust.

In fact, with digital brands operating everywhere, complying with the strictest data privacy regulations has become a must if companies still want to be able to maintain a distributed customer-base. This is something we know well at Mail jet. While this has been a year of many changes, our commitment to data privacy and security hasn’t changed. In fact, we’ve worked to ensure compliance with the California Consumer Privacy Act, in addition to our existing compliance with GDPR, and will continue to offer the highest security standards for our clients’ personal data.