5 Types of Keywords That Will Boost SEO

by Kristen White Blogger Keywords are without a doubt crucial for digital marketing in Orange County. It is either they work well to target your audience or end up in a complete flop. Defining the keywords is essential in building communities online and link outreach. There are several types of keywords one can use, below are five important ways to boost your SEO strategy.
 
Keywords that Define the Market
 
This comprises of the words customers use when mentioning your business or the related industry. They are usually very broad and generic, making it hard to rank for when compared to others, however, this doesn’t take away their importance. 
 
They are very important for on-page optimization. They are also a great place to jumpstart the content creation process. Frame these type of keywords by using broad questions, can assist in developing great blog content. 
 
These terms can also be used in community-building opportunities improving link acquisition. Manual link-building may not be the best today, it, however, works well today. 
 
Keywords That Define the Customer
 
These are sets of words that would be used to define your customers. What do your customers use to refer to themselves? How do they call others within the same target group? Answering the two questions will help you identify the type of keywords within this category. It is also important as it will guide you through identifying other customers that relate to the target audience. Some of them could be directly related to the target audience or within a similar niche. 
 
Either way, the use of these terms can help you uncover great insights about your audience. These keywords also help in understanding your audience better and have more authentic connections.
 
Product Keywords
 
These are the set of words that assist you in describing what you are selling. These keywords assist in creating targeted content. They assist in uncovering opportunities and prospects which meet specific niches. In some instances, one may find, small segments which are fully devoted to specific brands, styles of merchandise. Within the segments, there will be product enthusiasts that are usually more likely to take action during link and brand building.
 
Industry Thought Leaders
 
This refers to the market leaders who are well known within your industry and are well respected. The keywords, however, won’t be used in the title tags, they will be helpful in outreach efforts. These keywords work well in attracting targeted traffic through the uncovering of PR and interview opportunities.
 
Competing Company Names
 
This could be useful to discover how other individuals report and treat companies that are related to yours. These keywords are quite similar to the industry thought keywords in that they can’t be used for site optimization. By using these names, you will be able to identify who has covered competition on blogs, the news or even forums. This way you can read through reviews and understand what you are up against as you set up your digital marketing in Orange County campaign.

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Created on May 9th 2018 05:52. Viewed 519 times.

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