5 Tips to increase your website’s visibility

Are you a web entrepreneur, blogger, or e-commerce manager, and you can't get your business off the ground? Shunned by search engines, your website does not receive visits, and your traffic curve stagnates desperately. However, there are many web marketing strategies to increase the visibility of your site: SEO, SXO, SMO, SEA, SMA, etc. These acronyms don't speak to you. Do not panic; here are revealed to you five concrete actions to take to make Google your best friend and boost your visibility on the web.

Entrust your natural referencing to an expert.

You must optimize natural referencing on each page of your website, using textual content, optimized images, videos, etc., for your online visibility. The choice of keywords and expressions, their layout on the page and the number of repetitions, the choice of topics to cover, creation of a thematic blog on your site- all of this may seem like details, but these points are decisive for improving your position on search engines and improving your online visibility.

If you are new to natural referencing (SEO), it may be worth seeking the services of an SEO consultant. As an expert, he will be able to carry out a complete audit of your site and its pages in order to identify the potential areas of improvement on which to work.

For the creation of your content, you can call on another SEO expert: the SEO web editor. Competent and knowledgeable, he will create written content for you in accordance with the rules of natural referencing, with effective keywords and expressions.

Try Google Paid Search

Natural referencing (SEO) is free insofar as the performance of a site is measured by the quality of its internal referencing. Paid referencing (SEA) is paid. It allows you to reach the top of the list of search engine results, thanks to paid ads, in order to bypass the competition. It also allows you to reach qualified and targeted prospects using relevant keyword choices.

Setting up paid search campaigns can be more than beneficial for your online visibility. The whole thing is to choose the right keywords on which to position yourself and to allocate a budget adapted to the extent of your ambitions. For the Google search engine, the most used in the world, the paid referencing tool is Google Ads. But each search engine has its own tool.

Register in online directories.

In the past, to find a carpentry company in your area, you used the Yellow Pages directory. Today, this directory is digital. Several sites are positioned as references in this field. It offers companies the possibility of registering in an online directory in order to help Internet users to contact and solicit them. They highlight the practical information and contact details of the company. Some of these directories are free; others are paid. It may be interesting to position yourself on paid sites if you operate in a given geographical area, for example.

Be present on social networks.

If you haven't already, register yourself or your business on the main social networks. These networks are privileged communication channels on which to share your content and your activities. Today, all companies use social networks as a showcase but also as a channel for distributing their content and information. It also contributes to making you more visible and even improving your natural referencing! Have sufficient activity on these networks to show your community that your business is active, responsive, and operational. Social networks allow you to reassure your prospects, build customer loyalty, increase your conversion rate, and ensure your credibility.

Build a network of quality backlinks to increase the visibility of your site.

The term "backlink" (literally "backlink") designates a hyperlink located on an external site and pointing to one of your URLs. This is one of the SEO criteria that has the most impact on the natural referencing of your website. When it comes to backlinks, algorithms now favour quality over quantity. Inbound links from authority sites relevant to your topic strengthen your credibility in the eyes of Google and others. To gain good backlinks, you can share your expertise by guest posting services on influential blogs. This net linking strategy also allows you to attract new visitors and thus increases the visibility of your site. What a bonus!

Winding it up

The quest for visibility of websites is, no doubt, a key issue for any company or any site owner wishing to find a place in his field. The concern is that the Internet is a strong place of competition, and it can be difficult to find a place. If you have created a site but you feel that it lacks visibility, the solutions shown in this article will help you boost your online visibility.