5 Tips to Create a Twitter Marketing Strategy

Twitter marketing today has become a very complicated way for even the savviest social marketers.

Twitter has gone from a place for sharing thoughts to a powerful marketing platform.

With more than 321 million monthly active users, it has become the most powerful platform for companies to keep using Twitter.

Marketing on Twitter is similar to marketing on other social media platforms by creating a strategic plan. For more on social media marketing, you can check Best Digital Marketing Agency in Lucknow. 

If you are new to Twitter marketing this post is going to be helpful to you.

Let's talk about 5 Tips to create a Twitter marketing strategy that will engage your audience and meet your social media goals.

1. Audit your Twitter account

If you already have a Twitter account, the first thing to do is to audit your Twitter profile.

Analyze your Twitter profile by doing a review of your Twitter analytics. Find out which tweet engaged more users, so that you will get an idea of the type of content your audience is interested in.

You can manually check the analytics of your profile while going to your analytics dashboard in your Twitter account.

Users on Twitter are always looking for Tweets that stay true to their voice and brand.

It is easy to jump on the latest trends on Twitter but don't do this at the extent of losing your brand's voice.

Your Tweets should be authentic and consistent with your brand's voice.

Tweet posts with hashtags get double engagement from the users than the ones without hashtags.

Hashtags are a great way to reach new audiences and expose your brand.

For example, Here is a tweet in the image below, which shows a tweet with hashtags and generated 450k user engagements.

Using paid ads on Twitter can expand your reach more quickly than the organic reach.

These ads also allow people to discover your profile even they are not connected with you.

When you use Twitter ads your Tweet shows as a promoted tweet and this tweet show up on people's timeline who share similar interests as your audience.

Have a look at one of the promoted tweets in the image below.

Even though Tweets remain forever on your profile unless you delete it, Twitter moves so fast that your tweet may get invisible to your followers after 30 minutes.

This shows that you must tweet consistently and at the right time, to be successful on Twitter.

Take a look at our findings on when to tweet to get better user engagement.

Include your Twitter account all over your social media marketing strategy. 

Having a powerful social media strategy allows you to get the most of your presence on every social media profile.

You can even hire a Creative Digital Agency in India to make the most of your brand's presence on social media.

Following the leading practices, you can build a Twitter presence that will help you achieve your business goals.

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