5 Tips for a Successful Website Design/Redesign

Wondering what you need to know to get a successful website design for your NY business? Here are five tips to ensure that you are on the right track with your design/redesign:

• Focus on your site content

Content that piques readers' attention and engages them is a key ingredient of a great website design. It is also important to speak the target market's language and make it as easy as possible for them to learn more about your brand, the products/services you offer, why they should choose you, and so on. Another thing to keep in mind is that less is more when it comes to website content. Your company's goal should be to encourage users to interact with the site, so there should be minimal content, as too much of it can overwhelm users. When users arrive at a home page, they do not want to read long lines of text. It is more important to capture their curiosity first and then educate them on who you are and what you do subsequently.

• A simple web design is more effective.

A clean and simple layout makes for an excellent site design — it ensures that visitors are not overwhelmed by too much information or think that the company is out of touch for spamming their site with 3D elements. It is best to choose a simple yet interesting design as this will leave your site visitors with a positive impression of your brand. You should correctly align the website content and use simple typefaces. This way, users will be less confused and remain focused on the most crucial aspects of your website, such as those that convert to sales.

• Ensure your site design is mobile-ready

Is your website responsive to different screen sizes? Does it provide the same user experience and seamless performance on a laptop and a smartphone? A responsive website will perform adequately on all types of devices, regardless of their display size. Mobile browsing is on the rise, and this trend will continue year after year. Therefore, you should partner with a reputable New York web development agency and ensure that your new website can run perfectly on mobile devices to avoid losing customers.

• Do not oversell

Most online users dislike being oversold. When you cram your site with promotional messages, it looks unprofessional. It is advisable to review your website for "salesy" stuff that may distract and discourage your visitors. Look for anything questionable or if the content looks like spam. It would be a good idea to solicit feedback from others to create a great web design that can convey what your business offers in a professional manner. 

• Use an effective call to action button

Call to action (CTA) buttons — whether they are used to fill out contact forms or order online — should be strategically placed to increase click-through and conversion rates. When CTA buttons are correctly positioned on a landing page, they make site navigation easier and contribute to a great web design. A/B testing should be performed, and CTA button positioning should be adjusted based on the test results. Changes, no matter how minor, can have a significant impact on your site conversions.

There you have it: five ways to make your site design/redesign successful. Make sure you partner with a reputed web design company in NYC for the best results.

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Created on Sep 25th 2021 04:49. Viewed 256 times.

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