5 Things Web Development Companies Should Do To Get Ahead of Competitors

by Siya Carla Sr. Web & Graphic Designer , Blogger

Now that you’ve been running a web development company since a while, you must be really willing to take the next leap and expand your horizons across-the-board.

But by now you must be well aware that those traditional aspects of running a web development company that you had been working on since years and losing their grounds, and are no longer as productive as they once were, reason:

Growing competition
Ever-increasing user expectations
Rise of automation that has curbed business benefits of SMBs by a margin
Introduction of hybrid tools and new web development strategies
Growth of mobile

In such scenario, you sure need to think out of the box and consider these top 5 tips that can help you make your web application development company more successful despite rising competition and advanced technologies that you may, or may well not, find easy to master:

Find a unique inventive approach to the market

Numerous people getting into web development businesses tend to forget the essence of marketing and selling, and the way it changes with time. Web development is so very competitive now as compared to a few years back when you perhaps started your business.

Earlier it was considered ‘unique’ to be develop websites on CMS platforms such as Joomla, Magento and WordPress. However, most business and clients these days can do that themselves!

So, you must be in quest of a unique approach? Here are a few examples:

AppStack bundle development and app development as for monthly service as monthly subscription services can help you retain customers as compared to one-time projects.
Enterprise web apps and mobile apps development.
Focus on providing interactive web experience.

You could easily stand apart from the content on the basis of whom you’re targeting, how you look at the market and approach it by customizing and tweaking your marketing model, how much plan your revenue model and cost to customers, and much more.

2. Focus on nurturing recurring relationships

Ongoing relationship with business clients is surely one of the most important aspects that can help you take your web development business to the next level. New clients are always hard to entice; however, an existing customer can be easily retained to earn one of the other project and sales by providing him high-quality services and taking care of many other things that foster healthy and long-term sustainable client relationships.

Here are so of the after-sales strategies to follow:

Send monthly reports to your clients in newsletter forms to keep them engaged
Inspire your web development clients to pay for monthly support plan. Show them the clear benefits of having a support plan over their competitors who do not have any such plan in progress.
Offer monthly SEO services

Along with these, you can create a case-by-case scenario depending upon your type of clients to ensure they stick to you and fall back to you everything they need something new or want to get their existing site working in the most optimal way.

3. Tweak your lead generation strategy

It is worth a consideration that you measure and calculate the ROI of your different lead generation strategies to cut through the red tape, remove unproductive processes and introduce new, powerful means of lead generation and nurturing.

There have always been debates about the effectiveness of Google AdWords CPS, conventional bidding or other type of search engine advertisements to generate leads. Therefore, it is important for you to rethink and calculate the effectiveness of these methods in case you depend heavily on them for lead generation.

Investing in mechanics that’s far below productivity will take you nowhere, consider exploring the following methods of lead generation:

Organic SEO to increase backlinks and earn more sales
Social media platforms
Influencer marketing to reach out to industry thought leaders and the people whom your clients follow
Blogger outreach to get your services features on premium blogs
Email marketing is hot as always, but try introducing automation to it through dedicated tools like MailChimp to save time, increase reach and get better analytics of your campaign’s performance.

4. Add additional services to your portfolio

If you have always been a core custom software development company and are now mulling over an expansion in 2018, one of the best things you can do is to get onboard certain addition and in-demand service offerings that may entice users more and may sell your web development packages, too, along with themselves. Consider including some hot and happening services, such as:

IoT app development
Android/iOS application development
Graphics and 3D design services
Digital marketing services

Along with these, there are numbers new technologies that you can get your hands on, include in your portfolio, and try attracting new-age customers for them.

5. Join the content marketing wave

With the passage of time, the world has changed its way of accessing and consuming information. But then, one thing will always stand try: we will always need information and we will always be ready to pay for it.

Content marketing or inbound marketing is another fine unique way to increase your lead generation quotient. Instead of trying to reach out to customers through cold calls and emails, try to focus on inbound marketing.

Create great informative content, videos, ebooks, case studies, white papers, blogs, infographic, presentations, etc. that the potential customers and especially b2b clients might find informative and through which they can get to know that you’re an expert in the field.

Good content can always attract new sales and any mobile app development company would do well to focus on it in 2018 to facilitate business scaling by a great extent.