5 Reasons why Image Optimization is important for Google Ranking

by Kanika Ahuja Digital Marketer

Image optimization is an important technique which we have to perform while developing our website or blog. Image SEO or image optimization can be defined as technique used for reducing image size, keyword in file name , proper image attribute , image alignment and dimensions, etc. image optimization is necessary because one picture or image is better than thousand of words. As the Google Search Engines are getting smarter the process of Google ranking is getting more complex.

Here are the Key Reasons why Image Optimization is Important for Google Ranking:

Relevant Images:

When it comes on image optimization for SEO image relevancy is important. For example images related of food on automobile website is good for nothing. Want to learn more about image optimization and on page seo techniques, join Top Institute for SEO Course in Delhi.

ALT Tag:

ALT stands for alternative and ALT Tag is one of the most important technique for ranking your image . it provide you information about the image in case where image fail to displayed and also when blind people surf the web using screen reading tools. ALT Tags are also a good place to use your keyword to optimize image for Google Ranking.

Keywords in File Name:

As keywords are important in URL and title , same goes with images too . Keyword rich file name helps Google bots to easily identify and create relevancy too. For example – avoid image file names like "DSC003.jpg" or any default name rather than it use your keyword which provide information about your image.

Image Size:

Dimension or image size is important as it plays a very crucial role in ranking your image on Google result page because it affects loading time of website page . you can perform this technique for bettering your image

Use of .jpg:

Compress your image before uploading
Use of CDN network for fast loading
Choose images which are mobile friendly

Name of Image and Title Tag:

Naming keyword as image name helps to easily identify your image in keyword search stage. Use of title tag is also important as title tag provides you a tooltip whenever you move your cursor on the link and using relevant keyword as image and title name will rock and help you to rank easily on Search Engine Result Page.