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5 Marketing Tactics to Lure Clients to Your Tattoo Studio

by Go Easy Salon Go Easy Salon

Mostly anyone can start with their business and put in all efforts to develop the product or whatever their business is concerned with, but do you where the maximum efforts are required? It is in the marketing of that particular brand. Similar is the case with a tattoo studio. You have started a studio based on your talent, employed workers, made an impressive ambiance but what’s next? You need to market your brand so that the people can come to know about your studio and make use of the services that you have to offer. This can be done using plenty of things such as a tattoo studio software, social media, website, etc.

In this article, we will discuss some of the most effective tactics that can help you in attracting clients to your tattoo studio. Tattoos are trending and have always been a buzz especially in the younger generation and adults. Most of the people want to get permanent or temporary tattoos on their skin either for fun or for some other reasons. People can get a tattoo for starting new beginnings, expressing love, to ink a memory forever, etc. there are multiple, surprising, and unique reasons why people get tattoos.

You can research for various reasons why people get tattoos as it can help you to come up with relevant ideas to attract the customers. Your taglines can also be made up of such research. Tattoo studio software can be helpful for getting to know the client source and the reason why a client wants tattoos. There is no pressure but can simply or casually ask the significance of their tattoo. 

Effective Strategies Tattoo Artists Can Use to Attract Clients

If you want to know some strategies that really work and are effective, then keep reading this article. Below mentioned are some of the effective marketing tactics to attract clients to your tattoo studio:

Use SMS and Email Marketing

SMS and Email marketing is an effective type of marketing. The majority of the salon business runs or operates on SMS and email marketing. What you have to do? You just have to send text messages to the clients and potential clients regarding any offer, deal, or a sale that is approaching after a few days. Whenever, a client gets a service from you make sure you get their contact details so in future you can send them such messages or emails.

Also, the clients you just enquire about your service but don’t actually take are potential customers. You can send offers to them as well. If you have tattoo studio software, then managing and sending all these messages will be easy for you. Also, if you have a tattoo studio app, then it can also be used to send PUSH notifications or messages to attract clients.

Showcase your Talent Online

As half of the world operates online it has become for all the businesses to create their online presence and promote themselves online. Usually these days if a person has to search for a shop they don’t ask the people passing buy, rather, they search it online.

Therefore, even you are nearby them but not online, you will lose a potential customer. Use your tattoo studio software or website and hire an SEO to rank your website.

Once your website is ranked, it will be easier for your clients to discover your studio. Create a separate page on your website to showcase your portfolio. Show the clients that have positive feedback for you and share their stories on your website as well as the tattoo studio app. This will help you to attract clients to your tattoo studio.

Sponsor Tattoo Competitions

There are plenty of tattoo competitions held worldwide. You can search for the competitions in your respective country and sponsor the event. If you have a big tattoo studio, then you can organize the competition on your own. Make people aware of the competition so that the aspiring tattoo artists can come to your contest. Set some amazing prizes for the winners and plan some fun activities for all the participants.

You can also share some tips and tricks with them. By sharing such tips, people will be more inspired and influenced by your work. Here, you can also showcase your talent to the audience. This will provide public recognition and add to your goodwill due to which, it will be easier to pull off your marketing campaign thereby driving desired results. 

Use Social Media Marketing

Another effective strategy is to use social media. Now it depends on you which social media platform you use. However, it is always good to be available on all the platforms because you never know from you might get new clients. Therefore, keep your social media game strong and keep posting relevant content. Also, go with the flow, post things related to the trend. 

If you have something new and unique, then post it too. It will help people to identify your innovation and creative ideas which in turn will help you to bring such clients to your tattoo studio. You must also link your tattoo studio software and website to the social media. Along with this, do provide your website URL and other methods to contact you on all your social media accounts. It will help people discover your studio and get in touch with you.

Make Effective Use of Technology

Since the technology has started making many tasks easier, you need to start using it for your benefit. One such benefit of using technology is getting tattoo studio software for your tattoo studio so that all the work is managed smoothly and efficiently. With the help of such software solutions you will be able to manage your clients, employees, inventory, billing, reports, revenue earned, etc.

Having clear information about all of this will allow you to formulate effective plans for the future and attain desired results. You can also get a tattoo studio app and ask your clients to download it so that they can directly make appointments and get in touch with you. This will allow the clients to access you around the clock from anywhere. In this manner, technology can be really helpful for expanding and flourishing the business to new heights.

These are some of the best and effective marketing tactics to use in order to get the clients to your tattoo studio. It can take some time but all the efforts and time invested in it will be worth it. Even though there is a lot of competition, with the right mindset, tattoo studio app or software, expert, and proper plan you can achieve success and desired results from your marketing campaigns.


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About Go Easy Salon Junior   Go Easy Salon

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Joined APSense since, May 4th, 2020, From Ludhiana, India.

Created on May 4th 2020 05:43. Viewed 311 times.

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