5 Lessons urgent pandemic of European business

While COVID-19 and quickly spread throughout the world, we (hopefully) close to the top in certain parts of mainland Europe. With a full lockdowns in place to maximize the social distance and fines Digital Marketing Companies Stafford  for people to leave their homes without permission, public disorder on a scale that stimulate panic but also the behavior of people unexpectedly positive.

Business also has refused upside down in a very short space, especially the independent stores and big brands with locally distributed footprints. So what, exactly, happens to public spending habits? And how businesses respond? Let's take a closer look at the era-defining situation.

Lesson 1: Set up now. Right now.

After the initial outbreak in China, other countries were on high alert to prevent the spread coronavirus. Italy announced the first lockdown for 50,000 people on February 22, when only 79 cases were confirmed in the country. Only 10 days later, there were more than 2,500 cases and 79 deaths. Five days after that, 16 million people are on lockdown. Spain announced a nationwide lockdown on 14 March.

It shows how quickly the situation can change. In less than two weeks, the two countries changed from "we'll find a way to deal with this" for a full restriction on freedom of movement. This rapid change caught the general public and especially marketers shocked: one day's news, the next day the whole business was thrown into chaos.

What should you do?

Do not just wait for the announcement of the next government, because by then it will be late. Plan for different scenarios limitation, of measures of social distance simple for full lockdowns. What would be the worst-case scenario for your business, and how you can minimize the effects? What can you do today to prepare for tomorrow? In short, prepare to digitize fast and use a third party or a simple platform to plug in to your.

Lesson 2: Convince your customers

When the lock was announced, panic-buying quickly settles Yet the phenomenon is not limited to the supermarket just :. People want to quickly buy DIY products while they still could ... or go to the hairdresser ... or command console gaming. But are these products and services are still available?

Customers line up outside the supermarket because COVID-19

Consumers mainly resort to online resources to find answers. In Spain, for example, a search for keywords related to online delivery increased by more than 50% in the first three days after the lockdown was announced.

What should you do?

The role of the business at the moment is to quickly reassure their customers that they are still there and will do everything they (legally) able to serve their customers. The restaurant may be able to explain that they were closed to visitors but is available for takeout and delivery; dentist could still take reservations, but only for an emergency procedure; brand household appliances can still sell DIY products online.

Regularly update your local list with your latest opening hours, closures, and restrictions. Google My Business (GMB), the use of Google Posts to highlight announcements that are specific to each of your store locations.

If the pandemic is affecting some of your locations more than others, leading the add message to every local page outlining the impact on the site. Communicating the availability of products or services on your website and through channel CRM (eg email). You can even consider using the digital display as a replacement for out-of-home advertising.

Lesson 3: Join the fight COVID-19

Once people lock themselves in their Digital Marketing Company Stafford  homes, they begin to crave social interaction. Very quickly, a digital community that was established to help those most vulnerable in their areas to overcome the lock.

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