5 Digital Marketing Hacks To Make Your Website Sell

The first thing about having a website- it opens up a plethora of sales opportunities for businesses, and the second- it requires dedicated marketing. Every business is trying to score high on those profit charts using the digital space. While some do roll in the dough with their websites, others cry a river due to the lack of online marketing strategies.
Here are five quick digital marketing hacks from the top SEO Company Maryland, to help you proceed with elevated website sales and multiply profits.

Optimize Ad-Post Landing Pages

How are you planning to impress the average internet user when he or she is getting 11250 ads served per month? [A Huffington Post]

Your first impression can mark your victory or defeat in impressing a potential customer which makes it critical to optimize your landing pages. An impressive ad post only completes when you end it well with an optimized landing page. Message match and consistency are key elements of an optimized search ad since they create personalized advertising for users.

Testimonials and Trust Signals

Your satisfied customers can be the biggest weapons in your arsenal. It’s time you utilize these weapons. In the social media era, the legion of satisfied shoppers can be more impactful than a perfectly written sales copy. So make sure you invite your diehard brand missionaries to write spewing reviews. You can leverage the power of testimonials anywhere from your product pages to landing pages, pricing pages, or even your homepage.  

Similar to testimonials, trust signals can overcome hesitations by offering more favorable brand perception in the visitor's mind. Ever noticed a hotel website with so many ‘tour and tourism certificates of excellence’ flaunted on the homepage? So if you have any excellence awards or any professional accreditations, put them in the center or front of your website. It’s not only a trick to impress visitors but also works well with search engines if they know a website is accredited by higher authorities or known businesses.

A Sense of Urgency

Honesty and transparency always pay off. But lying about product stock is not considered cheating. Businesses have been using the sense of urgency to influence potential customers to buy from them right away. The strategy still does wonders, especially when you have a lead on a particular product. 

However, it is not mandatory, and there are other ways to create a sense of urgency. The best among all has been the limited period offers because, in the end, a prospect is also looking for money-saving deals.

Spread the Word- Influencer Marketing

A report from Global Trust Advertising revealed that 83% of people completely or to a large extent trust the recommendations from family and friends. You don’t actually need a social media star to advertise for you. Instead, the squad of your satisfied clients will help your business in efficient influencer marketing. 

It is a great hack to gain trust by showing a face people trust. Just make sure you choose the right face to endorse your product. In years of our experience with SEO Maryland, we have leveraged word of mouth several times but as the social networks have gained an enormous win over other websites, picking one of the social media fame to endorse your product can also give you an excellent push on the digital world. 

Fewer Choices and Bullet-Proof Moneyback Guarantee

We know these are two different hacks but they relate so much that we had to present them together since they come under prospect’s fear of potential loss. Ever been to a shopping mall to buy a tee and came out empty because you got confused in the sea of tees? Offering more options is quite good but you don’t have to show anything and everything just for the sake of it. Quality has always surpassed the quantity when we talk about successful businesses. One thing we have learned is the best local SEO Company Maryland is that even if you have many options to show, make sure not to compromise with quality whatsoever.

Cut it down and keep quality rather than quantity. Offer bulletproof money-back guarantee and back it up with your quality. If you don’t have faith in your products, why or how do you expect your potential customers to believe in you? 

Final Word

Here we have 5 of the best digital marketing hacks that companies can leverage to make the most of their marketing campaigns online. Make sure to keep yourself updated and plan marketing campaigns after analyzing your target audience.