5 dental website design tips to make a great first impression

by Dentist Wiz Dental Online Marketing Software

Think about the last time you searched for information about a company – especially a company you didn't know particularly well.

 

Did you call them right away or did you visit their website first?

 

If you're like most people, you came to their site after a Google search – which may be how you first discovered them – and tried to find the information you were looking for there. .

 

Most people don't know what they are looking for.

 

If you're like most people and you're at the very beginning of the sales funnel, you'll also mentally checkout and try to find another similar business if you can't find what you're looking for very quickly.

 

This is just as true for dental practices as it is for any other business, which is why your dental website design is so important. Your website will affect how people perceive your dental practice and whether or not they call to book an appointment, so it should be well designed and optimized to attract new patients.

 

In this post, we'll go over five different Dental website design and marketing tips to ensure your site makes a great first impression.

 

1. Your site must be comprehensive

 

The introduction to this article shows the importance of this concept. People flock to dentist sites to find the information they are looking for. This includes people who are already patients, but it's especially true for people who have never set foot in your practice.

 

Dentist sites must be comprehensive.

 

Your site should answer every important question you might assume people will call or ask (or just assume the answer) – even if the information is clearly listed on Google. This includes :

 

• Your location, hours of operation and contact information
• Who you are and what are your references
• What services do you offer (do you offer emergency, cosmetic and/or surgical services?)
• Whether or not you take out insurance and, if so, what insurance you take

 

Remember that if users come to your site looking for information and don't find it, they will look for it from your competitors.

 

2. Organize your site for ease of use

 

You now have a lot of information about your practice on your site. Excellent. Now organize them properly. People shouldn't feel like they need a map to navigate your site and find what they need.

 

Again, it's all about ease of use and helping your potential patients and current patients find the information they need as quickly as possible.

 

Navigation is essential.

 

Use an intuitive navigation bar or visible drop-down menu to sort your content into the appropriate pages, like the example page below.

 

It can be:

 

• Welcome
• About Us
• Contact
• Insurance
• Offered services
• Blog/News (if applicable)
• Customer testimonials (if applicable)

 

3. Have an About Us section

 

Stand out from other practices and make a great first impression by letting potential patients get to know you long before they walk through the door by having a comprehensive "About Us" page on your site.

 

This page can include a brief snippet of information about what makes your firm different and what you offer, but it should highlight the people who work there.

 

You should include biographies and photos of all dentists who work there, and (at least) an office photo that includes your office staff and hygienists. If the firm is quite small, also include biographies and individual photos for them.

 

It is important to highlight the people who work there.

 

This strategy can improve trust building and relationship maintenance. One thing I've found over the years is that while a lot of people hate going to the dentist, a lot of them also really like their current dentist and/or hygienist.

 

Dentists and hygienists are people who have a relationship of trust.

 

Personally, I've always been in that category, so highlight what makes the patient experience with you great in these bios, because you know it's not having plaque scraped off on their teeth.

 

4. Highlight customer testimonials

 

Customer testimonials can make you stand out in an instant, and it's easily the fastest way to earn the trust of new patients. My dentist automatically sends emails after each cleaning asking for reviews. If submitted, they ask if they can share those reviews publicly, and if so, they list them on the site.

 

Even if you only get one great review for every ten emails you send, you'll soon have a page full of great testimonials that you can use to build trust.

 

You have two main options when it comes to organizing reviews on your site. Some firms will put reviews in a slider bar, or only feature a few on their homepage.

 

Others will place their best reviews on a testimonials page, highly visible in the main navigation bar. Either way, adding a few reviews (two or three) to the homepage will quickly capture users' interest before they have a chance to sign you up.

 

5. Choose a clean and professional design

 

When someone visits your site for the first time, it's a bit like online dating: only the aesthetic aspect really matters. Frankly, if your site looks like a mess, people won't stick around to see what you have to say. You won't come across as believable, and we can all be superficial and fickle people.

 

You are a healthcare provider, after all, and patients may subconsciously trust you less to stay current on healthcare practices if you can't even keep your site up to date.

 

Website design is an essential part of your strategy.

 

Choose a design (or have your designer create) a clean site with lots of white space. Keep clutter not just to a minimum, but off your site altogether, and use a subtle color palette and easy-to-read text that will display well on any screen.

 

Dental Website Design Mistakes to Avoid

 

We've talked about what good things you can do to help your site make a great first impression and attract more customers. Now, let's take a quick look at what you shouldn't do wrong to hinder those efforts.

 

Dump all your information on the homepage

 

Please don't do this. Never. Having information overload and jamming everything you have to say on your homepage is one of the fastest ways to get people to click away.

 

The homepage is not a homepage.

 

It's too hard to find what they're looking for, it's messy and it makes you look less professional. Don't lose your credibility over this little mistake and be sure to add visual components like images and/or videos as well as plenty of white space to make sure your site looks great.

 

The stagnation of your site

 

Many dental offices are guilty of this one. They have a site built once and they feel like it's done. Not only should you update it regularly based on changing SEO, keyword and design trends, but it is also beneficial to add additional updated content regularly.

 

This often takes the form of a blog. Not only does this give you more sustainability and keep users coming back, but it also helps with SEO.

 

Not making it easy for patients to contact you

 

Your site has a clearly indicated contact number, but it is not optimized so that it becomes clickable on mobile? Do you have a contact form that just asks for too much information upfront? Are your contact details buried somewhere in the abstract and hard to find?

 

You will never hear from these people.

 

If you want these dates to call you, you need to make it as easy as possible for them. Include your contact details in the header of your site, and make them clickable from mobile devices.

 

Neglect SEO

 

Search Engine Optimization (SEO) is a necessity to get users to click on your site in the first place. Some practices just randomly try to throw general dentistry keywords on a few pages and hope it works.

 

Instead, use a combination of long-tail and short-tail keywords that your specific audience is looking for, like " Dentistwiz dentist," "Orlando teeth whitening," or "Roanoke dentist takes insurance." Do keyword research for your specific region, and optimize most heavily for location-based searches, because that's how you'll best connect with your target audience.

 

Conclusion

 

Gone are the days when having a website was just a great bonus for dental offices. It is now an obligation not only to have a site, but to have an excellent one.

 

It's time to take stock of the situation.

 

A professional, well-designed site will give your firm instant credibility and help you build trust with clients early on. They will feel like your practice is modern and up-to-date and that you have nothing to hide because everything is on full display.

Keep these website design tips in mind when updating your site, and you'll be making a better impression in no time.

 

In this case, it is important to have a clear view of the situation.

 

Feel like your site design needs an overhaul, or at least a touch-up? Contact us to see how we can help you.

 

What do you think ? Have you used any of these Dental marketing website USA tips to improve your site's performance? Which are you going to implement? Let us know your thoughts in the comments below!

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Created on Sep 13th 2022 09:28. Viewed 170 times.

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