5 Dental Marketing Techniques That Should Help You Attract New Patientsby Usman Raza Good things come when we wait for them
Like any other businesses, marketing is the answer to succeed in any profession. For instance, to grow a dental practice, a dentist should have at least 25 patients a month. And to entice new patients, a practice should offer quality products or services at reasonable prices, of course, with a solid dental marketing plan.
Now, if you are a dentist who is figuring out ways to market your practice, these dental marketing techniques should be of great help.
Technique #1: Referral Bonus System
Believe it or not, an established dental practice is grown with the help of internal patient referrals. That means you have to give your existing patients more reasons to tell other people about your services. But, how?
A referral bonus system will definitely work. The idea is simple. Your patient will recommend your products and services to a friend. And if that friend visits you, then the person who referred that friend will be rewarded, may it be in the form of discounts or a certain product or service. Isn’t that exciting?
Technique #2: Identify Your Target Market
Part of your dental marketing technique is to identify your target market. Well, here’s a useful information that statistics is telling us. Over 90% of women make the dental decisions in their family. They are the ones responsible for making informed decisions for their loved ones. Obviously, they don’t just want a certain product or service. They also want to know more.
If you want these women to be impressed with what your practice has to offer, review your dental marketing image and make sure all your efforts are targeted to women.
Technique #3: Improve Online Presence
Even if the majority of your dental patients comes from referrals, most of them would still look you up on the web. When they do that, what will they see? Reviews and testimonials from others who have tried your products and services.
Well, if your patients haven’t left any, don’t be sad. You can help them in doing so. Newsletters are a great way to get your patient’s opinions. Sending a step-by-step guide may also make it easier for your patients to leave their thoughts.
Technique #4: Host Fun and Exciting Events
Let your local community know that your business exists. How? Host events like seminars with free food and beverages, set up photo booths for patients, or sponsor fun runs and marathons. The key here is to support your local community and reward them for their loyalty and referrals.
Technique #5: Educate Your Team
All your efforts are nothing if you don’t train or educate your team. As a dentist, you have to allocate time educating yourself as well as your team.
Take note that your secretary will take phone calls, so chances are, she’ll speak with potential patients. Thus, their participation will make or break your dental marketing plan.
If you truly want your profession to grow, consider all these dental marketing techniques. Come to think of this. If other dental professionals were able to succeed and live their dream lives now, there’s no reason you can’t. Just keep going.
Created on Oct 20th 2017 06:47. Viewed 341 times.