4 Web development Tips for Better Engagement

by GND Creative Online Digital agency in Australia Whether you are a leading enterprise or a mom-n-pop store, website development should be a critical component of your overall digital marketing plan. Designing a website is one thing and aligning it with your business objectives is another thing. With the search engines showing hundreds of thousands of results for one particular search, you have to ensure that your website design and content are optimised to improve search engine rankings. After all the ultimate objective of your website is to attract, acquire and retain customers. With these four web development tips you can improve your website visibility and conversions:

Optimised shopping cart: The shopping cart should be visible to the buyers throughout the shopping process. Every time they add an item to the cart, they can click on the cart to get a list of all the items they have added to the cart and other information related to check-out. Easily accessible checkout information makes it easy for the buyers to jump from the buying to the checkout stage. Make sure the cart has a contrasting colour to the rest of the site so that it is prominently visible to the first-time buyers.

Clear call-to-action: The overall structure, sue of images and content is no doubt important but more than anything it is important to have a clear call to action button. What is the use of a website if your visitors don’t know how to connect with you or where to convert? A well designed website with a clear call-to-action is what you need to improve the bottom line for your business.

Well-organised product pages: If you are an ecommerce site, make sure that your product pages are clean and properly organised. Don’t add too many elements on the page or you will end up crowding the page unnecessarily. The product pages should have product images followed by the product name, description and prices. Product reviews and links to similar products should be right at the bottom of the page.

High quality and original content: This may sound obvious but a good website has compelling content. A well designed website can attract visitors but not necessarily retain them for long. Engaging content on the other hand, will draw the interest of the visitors and keep them coming back for more. Quality content not only keeps your visitors engaged but also improves the visibility of your site in search engines.

GND Creative is one of the leading digital marketing companies that specialises in web designing, web hosting, content creation, search engine optimisation and Web Development in Sydney. The company also offers graphic designing and social media optimisation services. The author of this article recommends GND Creative for high quality digital marketing services at excellent prices.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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